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AssociationDirector[TM] from ResultsDirect.Com: Introducing a New Generation of Association Software... Effective Tools for Forward-Thinking Executives.


What is AssociationDirector [TM]?

AssociationDirector (TM) is a revolutionary new Webbased relationship management system (RMS (1) (Record Management Services) A file management system used in VAXs.

(2) (Root Mean Square) A method used to measure electrical output in volts and watts.

1. RMS - Record Management Services.
2.
) developed especially for association leaders. AssociationDirector (TM) provides solutions for these challenges faced by today's executives:

* understanding members' most immediate needs,

* developing high-impact programs and services,

* focusing efforts and programs for maximum ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and

* targeting programs and services to members.

How does AssociationDirector (TM) work?

AssociationDirector (TM) integrates a Web front-end (your association Web site) with a Web back-end (the RMS) to track member interaction with your association and provide real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  information about member interests, preferences, and purchase habits.

AssociationDirector (TM) gathers and assesses member data so you can make strategic decisions about member deliverables and customize services for members.

How is AssociationDirector (TM) different?

AssociationDirector (TM) is a new breed of association software, built from the ground up as a RMS.

Unlike traditional systems that are passive repositories While acknowledging services such as [ROAR: [1]] and [OpenDOAR: [2]] it is perhaps necessary to provide a list of individual repositories described in more detail within wikipedia here.  of member data and center on transactions, AssociationDirector (TM) is a two-way system that focuses on relationships, by providing strategic information for association executives to lead their organizations and powerful tools for targeting personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 services to members.

AssociationDirector (TM) is an open-architecture system that integrates with existing Web sites, information systems, and stand-alone Web applications.

Who should use AssociationDirector (TM)?

AssociationDirector (TM) was developed for innovative, forward-thinking associations to

* understand and respond quickly to member needs,

* build stronger relationships with members, and

* increase ROI from programs and services.

How can I purchase AssociationDirector (TM)?

AssociationDirector (TM) is available as a Web-based, ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja).  product consisting of a core module and additional add-on A purchase of additional goods before payment is made for goods already purchased.

An add-on may be covered by a clause in an installment payment contract that allows the seller to hold a security interest in the earlier goods until full payment is made on the later goods.
 modules.
COPYRIGHT 2001 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Association Management
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2001
Words:256
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