Association of Hispanic Advertising Agencies and Advertising Age Announce Winners of Second Hispanic Creative Advertising Awards AHAA Presents 34 Creative Awards At Anaheim Gala.Business/Entertainment Editors MCLEAN, Va.--(BUSINESS WIRE)--Oct. 20, 2000 The Association of Hispanic Advertising Agencies (www.ahaa.org) and Advertising Age combined efforts to host the second annual Hispanic Creative Advertising Awards. The gala event held at the Sun Theater in Anaheim, Calif., was co-sponsored by Telemundo Network Group, Radio Unica, Delta Media, People en Espanol, La Opinion and Terra.com. Award winners were selected from more than 500 entries in the TV, magazine, outdoor, radio and newspaper categories. "The Hispanic Creative Advertising Awards showcases the tremendous talent in our industry and gives us an opportunity to shine a spotlight on some of the great work being done," said Daisy Exposito-Ulla, president of AHAA. "Businesses that are working with Hispanic agencies are reaping rewards that the creative talent of our industry is helping to deliver." AHAA's first Eduardo Caballero cab·al·le·ro n. pl. cab·al·le·ros 1. A Spanish gentleman; a cavalier. 2. A man who is skilled in riding and managing horses; a horseman. Lifetime Achievement Award was presented to Sara Sunshine, senior vice-president of the Bravo Group, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , to recognize her contribution to the Hispanic advertising industry. Ms. Sunshine began her advertising career in 1960 as co-founder of SAMS SAMS Scottish Association for Marine Science SAMS Space Acceleration Measurement System SAMS South American Missionary Society (of the Episcopal Church, Inc) SAMS School of Advanced Military Studies (US Army) , the first U.S. full service agency to focus on the Hispanic market. She then co-established Siboney Advertising as Senior Vice President before joining the Bravo Group. Ms. Sunshine has also been the recipient of many industry awards including the first CLIO ever awarded for Hispanic advertising. Bromley Communications, San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. , TX, led all agencies with seven award-winning entries. Florida-based del Rivero Messianu Advertising won six awards and Dieste & Partners Publicidad, Dallas, and Saatchi & Saatchi/Conill Advertising, Torrance, Calif., won three each. Outdoor: A bronze was awarded to Bromley Communications for "Extension Woman," produced for BP Amoco's Amoco Ultimate. TV: Automotive: A silver was awarded to La Agencia de Orci & Asociados, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , for "Sneeze sneeze, involuntary violent expiration of air through the nose and mouth. It results from stimulation of the nervous system in the nose, causing sudden contraction of the muscles of expiration. ," produced for American Honda Motor Co. A bronze was awarded to both Saatchi & Saatchi/Conill Advertising for "Cat Chase," produced for Toyota Motor Sales USA's Camry and del Rivero Messianu Advertising for "Coqui," produced for Volkswagen of America Volkswagen of America (VWoA) is the U.S. subsidiary of the Volkswagen automobile company in Germany. Formed in April 1955 in Englewood Cliffs, New Jersey to standardize dealership service in the United States, it grew to 909 Volkswagen dealers in the United States by 1965 under the . TV: Alcoholic Beverages: A bronze was awarded to Dallas-based Square One/Uno Comunicaciones for "Old Man," produced for Miller Brewing Co.'s Miller Lite. TV: Entertainment/Media: A Gold was awarded to Dieste & Partners Publicidad, for "Trance," produced for HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy . TV: Fast-food: A gold was awarded to Bromley Communications for "Casting Call," produced for Burger King. A silver was awarded to del Rivero Messianu Advertising for "Library," produced for McDonald's Corp. TV: Financial Services: A silver was awarded to La Agencia de Orci & Asociados for "The Beach," produced for Washington Mutual. TV: Technology: A silver was awarded to del Rivero Messianu Advertising for "Hose," produced for Consejero.com. TV: Grocery Products: A bronze was awarded to Chicago-based Lapiz, a division of Leo Burnett for "Supermarket," produced for Kellogg Co.'s Frosted Flakes. TV: Public Service: A gold was awarded to Dieste & Partners Publicidad for "Dad," produced for Condom Awareness. A silver and a bronze were awarded to Casanova Pendrill Publicidad, Irvine, Calif., for "Restaurant," and "Civil Wedding," produced for the Association of Hispanic Advertising Agencies' VOTO campaign. TV: Miscellaneous: A silver was awarded to Ornelas & Associates, Dallas, for "Salas Cleaners," produced for Salas Cleaners. TV: Soft Drinks: A silver was awarded to Lapiz for "Tennis," produced for Coca-Cola Co.'s Sprite. Newspaper: A bronze was awarded to West Indies & Grey, Puerto Rico, for "La Segunda Venida," produced for Fundacion SIDA. Magazine: A gold was awarded to Bromley Communications for "Desk," produced for Procter & Gamble Co.'s Crest. A silver was awarded to del Rivero Messianu Advertising for "UFO UFO: see unidentified flying objects. (United Functions and Objects) A programming language developed by John Sargeant at Manchester University, U.K. ," produced for Consejero.com and a bronze was awarded to Houston-based Lopez Negrete Communications, Inc. for "Botella," produced for Hispanics Against Drunk Driving. Radio: Automotive: A gold and a silver were awarded to Saatchi & Saatchi/Conill Advertising for "Conversation" and "Wedding," produced for Toyota Motor Sales USA. A bronze was awarded to del Rivero Messianu Advertising for "Beetle Price," produced for Volkswagen of America. Radio: Entertainment: A silver was awarded to Dieste & Partners Publicidad for "Dad," produced for Home Box Office. Radio: Grocery: A silver was awarded to Zubi Advertising, Coral Gables, Fla., for "Death of a cockroach cockroach or roach, name applied to approximately 3,500 species of flat-bodied, oval insects forming the order Blattodea. Cockroaches have long antennae, long legs adapted to running, and a flat extension of the upper body wall that conceals the ," produced for S.C. Johnson. Radio: Public Service: A silver and a bronze were awarded to Bromley Communications for "Pedo" and "Chupacabras," produced for American Legacy. A silver was awarded to del Rivero Messianu Advertising for "Quitting," produced for Florida Department of Health's Anti-Tobacco Project. Radio: Retail: A silver was awarded to Bromley Communications for "Love Letter," produced for Burger King. Radio: Miscellaneous: A silver was awarded to Lopito, Ileana & Howie, Puerto Rico, for "Ow," produced for Banuchi Clinic. Ad Campaigns: Alcoholic Beverages: A silver was awarded to Wieden & Kennedy, Portland, Ore., for "Refri, Temblor, Canon," produced for Miller Brewing Co.'s Miller Genuine Draft. Ad Campaigns: Financial Services: A bronze was awarded to Miami-based Bates Bates , Katherine Lee 1859-1929. American educator and writer best known for her poem "America the Beautiful," written in 1893 and revised in 1904 and 1911. USA South for "Dogs, Kitchen, Dental," produced for Bristol West Insurance Group. Ad Campaigns: Public Service: A bronze was awarded to Bromley Communications for "Pedo," produced for American Legacy Foundation The American Legacy Foundation (ALF)[1][2][3] is a non-profit organization dedicated to preventing teen smoking and encouraging smokers to quit. . Ad Campaigns: Technology: A silver was awarded to HeadQuarters Advertising, San Francisco, for "Telenovela A telenovela is a limited-run television serial melodrama of the type made famous in Latin America. The word is a portmanteau of tele, short for television, and novela ("novel/soap opera"). Telenovelas are essentially soap operas in miniseries format. : Callnotes, The Works, HPAL HPAL High Pressure Acid Leaching (ore processing) HPAL Health Physics Analysis Laboratory HPAL Handle to a Palette ," produced for SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Communications. The Association of Hispanic Advertising Agencies (www.ahaa.org) is the national organization of firms that specialize in marketing to the nation's 31 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. of $458 billion. |
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