Association of Equipment Manufacturers (AEM), names Rick Zettler, as its PR Person of the Year.

The Association of Equipment Manufacturers (AEM), names Rick Zettler, as its PR Person of the Year.

Zettler, Pres of Z-Comm, Cedar Rapids, IA, was chosen by senior editors at Publicatons in Construction and Agriculture (PICA), a subgroup of AEM, as an outstanding example of "best practices" in media relations. Nominees are ranked by reliability, accuracy, quality of information provided, trustworthiness, integrity and level of experience about their company, products and industry.

AEM also announces the winners in its annual "Measures of Success" marketing awards program, conducted by PICA to recognize excellence in off-road equipment industry marketing communications.

The winning entry receiving the platimum award with the highest score overall was Caterpillar Inc., Peoria, IL, and its agency Rhea & Kaiser Communications, Naperville, IL, for their entry in the product literature category (over $50 million in sales division).

Other entries receiving first place honors are:

Vermeer Manufacturing Company, Pella, IA/Two Rivers Marketing, Des Moines, IA; Husqvarna Construction Products, Olathe, KS; Caterpillar Inc., Peoria, IL/ Rhea & Kaiser Communications, Naperville, IL (2); SAKAI America, Adairsville, GA/ Advantage Marketing Communications, Hackettstown, NJ, CLAAS Omaha, Omaha, NE/ Ayres Kahler, Omaha, NE; Minimizer, Blooming Prairie, MN/Last Call Studios, Minneapolis, MN; Bobcat Company, West Fargo, ND/Two Rivers Marketing, Des Moines, IA; Stone Construction Equipment, Honeoye, NY; and Safway Services, Waukesha, WI.