Association of Directory Publishers Endorses :CRQ Technology to ADP Publisher Members.Business Editors DALLAS--(BUSINESS WIRE)--June 5, 2001 Independent Phone Directory Publishers Can Now Offer Advertisers Print-to-Web Technology That Enables Internet-Enhanced Content The Association of Directory Publishers (ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. ) has entered into an agreement with Digital:Convergence Corporation under which its Publisher Members may utilize the company's cutting-edge print-to-Web technology. ADP will make Digital:Convergence's :CRQ CRQ Call Request CRQ Common Recall Queue (IBM mainframes, dataset management) CRQ Contrôle routier Québec CRQ Claim Reunderwriting Query (insurance) CRQ Command Response Queue CRQ Continuous Repeat Request (TM) technology available to its independent phone book publisher members as part of an ongoing commitment to bring to its membership innovative ideas that help them generate new revenues, decrease expenses, and increase productivity through the use of emerging technologies. :CRQ technology debuted in the phone directory industry in March 2001 when Verizon Information Services See Information Systems. unveiled its Internet-enhanced Yellow Pages in selected markets. Now, as the second publisher group to embrace :CRQ(TM) technology, ADP publishers will be introducing the new technology to advertisers and consumers through the 100 million directories they publish annually. The only multimedia convergence technology available today, :CRQ uses print "cues" to directly link traditional media to specific sites on the Web, helping consumers to access targeted information quickly and directly. The technology also empowers manufacturers, broadcasters and publishers, like ADP members, to offer consumers additional, relevant, easily located content. Cues may be included in a directory in both display ads and line listings, significantly expanding and updating the depth of information advertisers may include in their print directory messages. Cues may also be used prominently throughout the community information sections typically found at the front of most directories. "I believe our Publishers, ever the innovators in the directory industry, will find numerous ways to grow their businesses using the :CRQ convergence solution," said Larry Angove, ADP President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "I sense our Members are eager to offer both advertisers and directory users added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
Digital:Convergence's printed cues, which look like product bar codes, can be embedded in most print media and are read through the :CRQ software with a :CueCat(TM) device. Approximately the size of a computer mouse, the :CueCat device reads the cues, instantly linking a user's browser to a related Web page, eliminating the input of lengthy URLs and time-intensive Web navigation. Additionally, the :CueCat device can read any UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). or ISBN ISBN abbr. International Standard Book Number ISBN International Standard Book Number ISBN n abbr (= International Standard Book Number) → ISBN m symbol on a product, making it instantly interactive with the Internet. :CRQ software and :CueCat readers are available free of charge at more than 7,000 Radio Shack See RadioShack. retail outlets across the U.S. About ADP The Association of Directory Publishers (ADP) is the international trade association founded in 1898 to promote the establishment and maintenance of the highest standard of quality and service in directory publishing. Its membership today includes more than 125 telephone directory publishers, most of which are not affiliated with a telephone company, making it the largest organization representing this constituency. ADP also includes among its members some 90 Partner Members who supply goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. to the directory industry. ADP members are recognized by both consumers and advertisers for their innovative products, emphasis on customer service and competitive pricing. Members publish over 2,000 titles annually, printing and distributing some 100 million copies each year. Their presence and expanding prominence in the advertising marketplace guarantees user-friendly, value-added products that are shaping the yellow pages medium. About Digital:Convergence Digital:Convergence Corporation (www.digitalconvergence.com), the leader and pioneer in precision Internet navigation services, is headquartered in Dallas with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. Together with its industry-leading partners, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Belo, Young & Rubicam Inc., E.W. Scripps Company, and RadioShack Corporation, the company provides the only Web navigation solution linking any media or product instantly and precisely to specific, relevant Internet content. Its patented, award-winning :CRQ software safeguards user privacy and is free to consumers. The company's management team includes a roster of industry veterans from Time Warner, AT&T, GE, ING Barings, and Disney. |
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