Association for Interactive Media and Unica Announce 1st Personalization Excellence Awards Finalists; Winner & Runner-up to be Recognized May 15th at AIM Annual Meeting.Business Editors NEW YORK--(BUSINESS WIRE)--May 3, 2001 Association for Interactive Media and Unica Corporation announced the five finalists of the first AIM/Unica Personalization Excellence Awards, honoring companies leading the industry in implementing personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product and services for their customers. It is the first award to recognize how customer loyalty and satisfaction can be impacted by successfully balancing personalization with best practices in protecting consumer privacy. The awards judges - Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. Vice President of Internet & Media Research Kevin Noonan, Gartner Group (company) Gartner Group - One of the biggest IT industry research firms. Address: Connecticut, USA. Vice President & Research Director for CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Scott Nelson Scott Nelson (born September 6, 1985) is an American soccer player who currently plays for the Houston Dynamo team in Major League Soccer. Nelson played four years at Furman University, scoring thirty one goals during his collegiate career and fighting back from a hip injury and AIM Executive Director Ben Isaacson - selected the following finalists from more than 25 submissions: Mercedes/Critical Mass, Supergo/Be Free, GE Medical Systems, Olive Garden/Agency.com and HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy .com. "The campaigns of these five marketers achieved high response rates while demonstrating exemplary skill managing customer interactions and overall best practices in the interactive industry. Each finalist showed the right way to deliver the level of personalized service that today's customers expect, while respecting their rights to privacy," said Ben Isaacson, executive director of AIM, the largest trade association in the world dedicated to helping the interactive media industries prosper in the evolving global economy. The winner and runner-up will be announced at an awards ceremony at 1 p.m., May 15th, at AIM's annual meeting, AIM Interact: 2001, being held May 12-16 at Tampa, Florida's Westin Innisbrook Resort. AIM Interact: 2001 is a high-level forum at which industry leaders discuss the most pressing issues and opportunities, share successes and challenges and make valuable connections with peers. For further information visit www.interactivehq.org or www.aimannual.com. AIM and Unica Corporation developed the awards program as a way to highlight the best practices of a fast-developing industry, which is providing tangible benefits for both consumers and marketers by successfully balancing personalization with protecting consumer privacy in order to foster customer loyalty and satisfaction. "We are pleased to be joining with AIM in recognizing these marketing leaders whose successful campaigns provide models for companies working to balance privacy and personalization," said Carol Meyers, vice president of marketing for Unica Corporation. The media are invited to attend the awards ceremony, as well as the entire conference, which features keynote addresses by William Whyman, co-founder and president of The Precursor Group, speaking on how the investor community perceives the current Internet space and regulatory environment, and Decker Anstrom, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The Weather Channel, who will address delivering dynamic content and advertisements to numerous media and interactive platforms. About AIM The Association for Interactive Media (AIM) is the largest trade association in the world devoted to helping companies that use the Internet and interactive media to reach their respective marketplaces with maximum effectiveness. AIM, an independent subsidiary of the Direct Marketing Association, serves diverse corporate interests from e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. , e-tailing, online marketing, content provision, e-commerce, market research, broadband access See broadband and wireless broadband. and the rollout of interactive television. AIM is a member-driven association that strives to serve its membership in a variety of ways: 1) as a community in which member companies can achieve their goals through information, education, leadership forums, networking opportunities and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most support; 2) as a builder of consumer and business confidence in e-commerce and in new technologies, with specific attention to the areas of privacy, security and public trust; and 3) as an advocate for the interactive business industries in the halls of government specifically on the federal level, AIM works to promote industry self-regulation and to enhance working relationships with legislators. About Unica Unica, a provider of award-winning analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting and real-time personalization. Hundreds of companies worldwide rely on Unica's software, services and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the United States and a network of distribution partners in Europe, South Africa and South America. Its customers include Lands' End, Bank of Montreal “BMO” redirects here. For the mathematics competition, see British Mathematical Olympiad. Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I). , Fingerhut, ABN AMRO, United Parcel Service United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is the world's largest package delivery company, delivering more than 15 million packages[1] a day to 6.1 million customers in over 200 countries and territories around the world. , Marriott, Scotiabank, Merck-Medco and AOL-Aadvantage. For more information, call 781-259-5900 or visit www.unicacorp.com. |
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