Associates Graphic Services Uses Two Xerox iGen3 Digital Presses to Print Custom Campaigns for Marketing Professionals.WILMINGTON, Del. & ROCHESTER, N.Y. -- Associates Graphic Services moved quickly to get its second Xerox Corporation (company) XEROX Corporation -http://xerox.com/. See also XEROX PARC, XEROX Network Services. (NYSE NYSE See: New York Stock Exchange : XRX XRX Xerox Corporation (stock symbol) ) iGen3(R) 110 Digital Production Press. The full-service graphic communications provider installed its first press in December 2005 and second in March 2006 to expand its short-run, personalized, full-color digital printing capabilities. The digital color presses are the first in Delaware. "The cost-effectiveness of using the Xerox iGen3 digital press gives us a competitive advantage over print shops that only offer offset printing," said Charles Copeland Charles Copeland can refer to:
AGS AGS American Geriatrics Society. produces personalized jobs for racetracks and casinos and works with several clients in the medical and pharmaceutical industries to print conference materials, marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. , newsletters, booklets, brochures and postcards. The company expects to double its personalized printing business in the next 12 months. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Dave Zamorski, vice president of digital operations, Associates Graphic Services, the company is using its two Xerox iGen3 presses to add impact to printed pieces - enabling clients to craft custom messages and use images that increase response rates and sales for clients. "By using digital technology we are producing fewer printed pieces for many customers while those jobs are generating higher results," said Zamorski. "This is the ultimate holy grail Holy Grail: see Grail, Holy. A very desired object or outcome that borders on a sacred quest. There are several Holy Grails in the computer business. to a marketing professional." AGS has been producing personalized work for direct marketing professionals since 1998, when it installed its first Xerox DocuColor(R) 2060 Digital Color Press and two Xerox DocuTech(R) 135 Production Publisher black-and-white machines. The company uses a Xerox FreeFlow(R) Makeready workflow software solution before printing on its Xerox monochrome products to make it easier to prepare and change documents and increase productivity. AGS uses a Creo Spire color server on its iGen3 110 press. About Associates Graphic Services Associates Graphic Services, with headquarters in Wilmington and a production facility in Stanton, Del., has been a leading provider of print communication materials for more than three decades. Services include electronic pre-press, digital and commercial printing, variable data marketing programs, Web-to-print solutions, and bindery A NetWare file used for security and accounting in the early NetWare 2.x and 3.x versions. The bindery pertained only to the server it resided in and contained the names and passwords of users authorized to log in to that server. and mailing services. It has a versatile and expansive array of digital and conventional equipment: three digital color presses, three black-and-white digital machines, two Heidelberg six-color presses, and a variety of smaller presses. Customer Contacts: For more information about the Xerox iGen3 Digital Production Press, visit www.xerox.com/tr/iGen3 or call 800-ASK-XEROX. For more information about Associates Graphic Services, visit www.agsprint.com NOTE TO EDITORS: For more information on Xerox, visit www.xerox.com/news. XEROX(R), iGen3(R), DocuTech(R) and FreeFlow(R) are trademarks of XEROX CORPORATION. DocuColor(R) is used under license. |
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