Associated Press Grants Rights License to Medialink NewsIQ.

NEW YORK--(BUSINESS WIRE)--Dec. 6, 1999--

Medialink Worldwide Incorporated (Nasdaq:MDLK) announced today that it has licensed Associated Press news and information as broadcast by television and radio stations worldwide for Medialink's business-to-business news monitoring service, NewsIQ.

Addition of AP information to the Internet-based service is a cornerstone in Medialink's initiative to provide comprehensive global news monitoring for its clients. The license includes rights to AP video, audio and text information that is distributed and incorporated into news programming in more than 6,000 radio and television news outlets worldwide.

"The AP agreement represents a great enhancement in our NewsIQ customers' ability to track media coverage that is important to them," said John Morgan, Vice President New Business Development, Medialink. "The AP's superlative news reporting is incorporated each day into the news programming of virtually every important broadcaster. This added component to our ongoing association with AP further reiterates our commitment to providing exemplary services for our clients."

NewsIQ is a Web-based platform that automatically scans the closed captioning of television news coverage from major domestic and international broadcasters -- both network and major market stations and reports key information back to Medialink customers about their company, their competitors and other news relevant to their business. NewsIQ currently tracks 1200 newscasts in the United States and Canada. The NewsIQ service, located at www.newsiq.com, is marketed to corporate and professional communicators at corporations, public relations agencies and consultancies, and organizations including trade associations, officeholders and government agencies.

The AP information to be included in NewsIQ includes video, audio and scripts from APTN and AP All-News Radio, as well as elements of AP content that are incorporated into the newscasts of broadcasters. APTN is AP's international video news service based in London. AP All News Radio is a digital 24-hour radio network.

"The AP has enjoyed a longstanding relationship with Medialink in a number of important areas," said Thomas R. Brettingen, AP Director of Business Development. "We are pleased to add NewsIQ to the array of services in which our two organizations collaborate."

Medialink recently renewed its existing agreements to use AP's traditional distribution capabilities to deliver clients messages to principal broadcasters worldwide. Medialink uses AP to deliver textual advisories to domestic television station newsrooms alerting them to upcoming satellite-delivered video news releases, to deliver both text and video in digital form to television stations worldwide, and to transmit both text and audio to hundreds of domestic radio stations. Medialink also maintains its own proprietary advisory systems, digital text and video delivery systems to TV news outlets, and digital and analog transmission systems to radio news outlets.

Medialink is the world leader in providing communications solutions to corporations through television, radio and the Internet. It provides traditional broadcast production and distribution services for its clients to thousands of broadcast and Internet news outlets, as well as streaming media services to desktops worldwide.

In addition to its multimedia production and distribution services, the company provides press release and still photography services, as well as tracking and analysis of print and broadcast news coverage to help its clients understand how they are perceived in the media, including the Internet, and to gauge the effectiveness of their public relations efforts.

Medialink, founded in 1986, is based in New York and maintains offices in Los Angeles, Washington, DC, Chicago, Dallas, Atlanta, San Francisco, Norwalk, Conn., and Portsmouth, N.H.; an international division based in London; and a network of affiliates in more than 18 countries in Europe, Asia, the Pacific Rim, and Latin America. Offices can be contacted via the Internet at www.medialink.com.

Founded in 1848, The Associated Press is the oldest and largest news organization in the world, serving as a source of news, photos, graphics, audio and video for more than one billion people a day. It operates as a not-for-profit cooperative for its subscribing members.

In the United States alone, AP serves 5,000 radio and TV stations and 1,700 newspapers. Internationally, the AP serves 8,500 news outlets in 112 countries. Around the clock, AP supplies a steady stream of news (20 million words a day) to its domestic members and foreign subscribers. The Associated Press has received 45 Pulitzer Prizes.

With the exception of the historical information contained in the release, the matters described herein contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve various risks that may cause actual results to differ materially. These risks include, but are not limited to, the ability of the Company to grow internally or by acquisition, and to integrate acquired businesses, changing industry and competitive conditions, significant fluctuations in exchange rates, and other risks outside the control of the Company referred to in the Company's registration statement and periodic reports filed with the Securities and Exchange Commission.