Assocham chief bowled over by ' Ganga kela'.BIHAR'S tiny, yellow banana, popularly known as " chinia kela" because of its sweetness, has a new brand ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. in Swati Piramal, president of the Associated Chambers of Commerce and Industry of India ( ASSOCHAM ASSOCHAM Associated Chambers of Commerce and Industry in India ). Piramal, who was in Patna last week to release a vision document on the state, happened to taste the banana during her visit. She found it so delicious that she got dozens of them packed for her mother- in- law. She felt that the typically Bihari banana had several qualities that could make it popular across the country. " It is sweet and is grown organically," she stated. " Moreover, it is irrigated with the natural water of the holy Ganga." Piramal even had a new name for the banana that is mostly grown by farmers along the banks of the Ganga in Hajipur. Referring to it as " Ganga kela", she said there could be other organic food items from Bihar like " Ganga cauliflower cauliflower (kô`lĭflou'ər, käl`ĭ–), variety of cabbage, with an edible head of condensed flowers and flower stems. Broccoli is the horticultural variety (botrytis); both were cultivated in Roman times. " that could capture the imagination of healthconscious people if they were marketed properly. " What Bihar lacks is proper branding," she said. The first- ever Assocham president to visit the state, Piramal said that she was carrying back good impressions about the state and would tell potential investors that Bihar was a good destination for them. giridhar. jha@ mailtoday. in Copyright 2009 India Today Group. All Rights Reserved. Provided by Syndigate.info an Albawaba.com company |
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