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Assess the Competitive Landscape of the Functional Ingredients Market and Identify the Markets and Regions With the Greatest Potential.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/d10ced/future_functional) has announced the addition of the "Future Functional Ingredients: Novel Applications, Emerging R&D and New Product Opportunities" report to their offering.

Despite new health claims regulations and vast regional differences in the uptake of functional food and drinks, there remain growth opportunities in the global health market as scientific studies uncover the benefits of emerging and existing ingredients. The discovery of the benefits of new natural ingredients is an important development in the market as consumers become increasingly conscious of what they are putting in and on their bodies.

Future Functional Ingredients is a new management report published by Business Insights that provides insights into the applications of functional ingredients within foods, beverages and supplements. The report is spilt spilt  
v.
A past tense and a past participle of spill1.
 into trend specific segments and within each chapter it analyzes the current market drivers, key trends and outlines the potential and growth of the weight control, functional, wellness and natural and exotic food and drink ingredient trends.

This new report will enable you to...

-Quantify and target future growth areas with this report's analysis of epidemiological data of 6 conditions, showing prevalence and growth of key lifestyle diseases, and analysis of the functional food and drinks market value in 8 countries and across 6 categories between 2001 and 2011.

-Improve targeting and the effectiveness of your NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 strategies with this report's analysis of current major nutraceutical nu·tra·ceu·ti·cal
n.
A food or naturally occurring food supplement thought to have a beneficial effect on human health.


nutraceutical
 food and drinks segments, including weight control, functional food, wellness, natural and exotic, using Productscan data of over 10,000 products launched between 2004 and 2007.

-Implement best-practice strategies using this reports case studies of current key ingredients used in weight control (hoodia gordonii Hoodia gordonii is a medicinal plant. Medicinal uses
The use of Hoodia has long been known by the indigenous populations of Southern Africa, who infrequently use these plants for treating indigestion and small infections.
 from Unilever and Phytopharm) and blood sugar management (Pycnogenol).

-Create more effective competitive strategies based on detailed analysis of an industry survey conducted for this report, presenting industry insiders' opinions on the nutraceutical food and drinks market today and over the next five years.

Key issues examined by this report...

-Changing health claims regulation in Europe. The new Directive requires claims made on food to be either drawn from the European Commission's list, or to be filed as a proprietary claim with sufficient proof. This will increase NPD costs for manufacturers wanting to make a proprietary claim and will lead to stifled sti·fle 1  
v. sti·fled, sti·fling, sti·fles

v.tr.
1. To interrupt or cut off (the voice, for example).

2.
 innovation. However, the benefit will be a harmonized har·mo·nize  
v. har·mo·nized, har·mo·niz·ing, har·mo·niz·es

v.tr.
1. To bring or come into agreement or harmony. See Synonyms at agree.

2. Music To provide harmony for (a melody).
 field throughout Europe.

-The demand for natural ingredients. Consumers are becoming more concerned about what they are putting in and on their bodies. This has given rise to NPD in ingredients as manufacturers seek natural alternatives to artificial additives Noun 1. artificial additive - an additive to food intended to improve its flavor or appearance or shelf-life
food additive

additive - something added to enhance food or gasoline or paint or medicine
 such as colors or preservatives preservatives,
n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others.
, and also to active ingredients An active ingredient, also active pharmaceutical ingredient (or API), is the substance in a drug that is pharmaceutically active. Some medications may contain more than one active ingredient. .

-The aging population. The world is getting older, and this is driving the functional food and drinks market as the elderly address increasing health concerns with their diet choices. Furthermore, anti-aging is a big issue for seniors.

Some key findings from this report...

-The value of the US and European natural (excluding organic) food and drinks market was worth $11.7bn in 2005 and it is expected to reach $19.2bn by 2010. The high consumer acceptance of the natural and exotic trend, as opposed to the functional trend which requires consumer education, indicates that this is a worthwhile area for manufacturer investment.

-Of all wellness food and drinks launched, soft drinks took the highest share (41.9% in 2007), followed by dairy products dairy products dairy nplproduits laitier

dairy products dairy nplMilchprodukte pl, Molkereiprodukte pl 
 (13.2%). From 2004, wellness dairy launches have increased due to the emerging beauty yogurt yogurt: see fermented milk.
yogurt

Semisolid, fermented, often flavoured milk food. Yogurt is known and consumed in almost all parts of the world.
 category as well as the increase of digestive health claims.

-In 2005, 39.4m or 5.4% of the world population had type II diabetes Type II diabetes
Type II diabetes is the most common form of diabetes and usually appears in middle aged adults. It is often associated with obesity and may be delayed or controlled with diet and exercise.

Mentioned in: Diabetic Ketoacidosis
, an increase of 0.1% from 2004. The rise of this condition is expected to continue.

-78.2% of respondents stated that they consider nutraceutical food and drinks as important or very important for future self-medication. 75.0% of industry executives rated supplements as important or very important.

Key questions answered by this report...

-What are current and future market drivers?

-How will changes in consumer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.  affect functional food and drinks market development?

-What are the most promising areas for NPD for manufacturers?

-How will the changing health claims regulations affect the functional food and drinks market?

-What are the key emerging ingredients for functional food and drinks?

-What are possible applications for these new ingredients?

-What are current market trends, and how will they develop over the next five years?

Key Topics Covered:

- Future Functional Ingredients

- Executive Summary

- Introduction

- Weight control ingredients

- Functional ingredients

- Wellness ingredients

- Natural and exotic ingredients

- Industry survey

- Conclusions and future outlook

Companies Mentioned:

- Blumea

- Peace Mountain

- Tracy Stern

- Sociedade da Ague ague (a´gu)
1. a chill.

2. old name for malaria.


a·gue
n.
1.
 de Luso

- Bonkers

- Life Sciences Corporation

- San Raphael

For more information visit http://www.researchandmarkets.com/research/d10ced/future_functional.

Source: Business Insights
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Publication:Business Wire
Date:Jun 12, 2008
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