AspireCard.com Re-launches Instant Credit Decisioning Web Site: New Look, New Logo, Enhanced Consumer Options.Business Editors ATLANTA--(BUSINESS WIRE)--July 11, 2000 AspireCard.com, Inc., the online marketer of the Aspire(R) Visa(R) credit card, today announced it has re-launched its highly successful interactive web site, www.aspirecard.com. While consumers can continue to enjoy the benefits of applying for an Aspire Visa online and receiving an answer within seconds, enhancements to the web site include the addition of an affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program as well as an entirely different look that features the new Aspire logo. "As the number of customers acquired online and those requiring account access and service on-line continues to increase, we find it necessary to continuously update and enhance the site consistent with our customers' expectations," said Richard House, president of AspireCard.com, Inc. and chief marketing and credit officer of its parent, CompuCredit Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CCRT CCRT Core Conflictual Relationship Theme CCRT Conseil Canadien de la Réadaptation et du Travail (Canadian Council on Rehabilitation and Work) CCRT Cape Cod Rail Trail (Massachusetts, USA) ). "Simultaneously, we have been working with our creative partners to reposition the Aspire brand, resulting in a re-designed Aspire logo. While the original logo has served us well, we feel that the new logo has greater appeal to our consumer audience - creditworthy cred·it·wor·thy adj. Having an acceptable credit rating. cred it·wor individuals who may be overlooked by other credit providers - both online and offline." The new logo art is the work of Atlanta-based advertising agency Black Sheep black sheep n. 1. A sheep with black fleece. 2. A member of a family or other group who is considered undesirable or disreputable. , the cultural marketing and advertising division of WestWayne, Inc., an integrated marketing agency with offices in Atlanta, Tampa and Miami. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. House "the logo design is the result of several months of consumer testing and focus group assessment and represents the key values held by Aspire Visa customers - opportunity, empowerment and customer satisfaction." House also noted that the new card logo would be incorporated in all consumer marketing materials across all channels utilized by AspireCard.com, Inc. and its parent, CompuCredit Corporation. iXL Enterprises Inc. (www.ixl.com), an Atlanta-based Internet development firm, provided expertise in creative design and systems engineering to design, develop and deploy the new aspirecard.com web site. Mr. House said that the company will continue to add features to www.aspirecard.com. Some that are expected to come online later in the year include customer utilization features such as bill presentment and payment See EBPP. and account maintenance for all Aspire Visa cardholders. AspireCard.com, Inc. has selected LinkShare Corporation (www.linkshare.com) to manage its Internet affiliate marketing program. LinkShare created and launched the first affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. in 1996 which now includes tens of thousands of affiliate sites and more than 350 leading merchants. House noted, "Partnering with LinkShare to develop the AspireCard.com affiliate program allows us to expand our marketing efforts and service more customers." As of March 31, 2000, there were approximately 1.4 million Aspire Visa cardholders, and CompuCredit reports continued growth of approximately 100,000 new cardholders per month. AspireCard.com, Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of CompuCredit Corporation (Nasdaq: CCRT), promotes the Aspire(R) Visa(R) credit card on the Internet at www.aspirecard.com. Consumers can apply online and receive a credit decision within seconds. CompuCredit Corporation is a credit card company that uses analytical techniques, including sophisticated computer models, to identify consumers who it believes are credit-worthy and are overlooked by more traditional consumer credit providers. CompuCredit markets unsecured Aspire(R) Visa(R) credit cards through direct mail, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. and the Internet. CompuCredit also markets credit life insurance, card registration, buying club memberships and travel services to its cardholders. Aspire Visa cards are issued by Columbus Bank and Trust Company under an agreement with CompuCredit. CompuCredit completed its initial public offering in April of 1999 and was included in the Russell 2000(R) Index in July 1999 and the NASDAQ FIN-100 Index in May 2000. AspireCard.com, Inc. was launched in July of 1999. Any statements in this press release concerning our operations, prospects, strategies, and financial condition or performance that are not statements of historical fact and any other statements in this press release concerning our plans, beliefs or expectations are forward-looking statements within the meaning of the federal securities laws and are intended to have the benefit of the federal safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. for forward-looking statements. These forward-looking statements are subject to various assumptions, risks, uncertainties and other factors that could cause actual results to differ materially from those that are currently planned or expected. These factors include, among others, the following risks and others set forth under the caption "Risk Factors" in CompuCredit's Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1999, on file with the Securities and Exchange Commission: the risk that our limited operating history and limited experience with our receivables may limit the usefulness or reliability of our historical information; we may be unable to meet our future capital and liquidity needs or may be forced to rely on more expensive funding sources to sustain our growth; we may encounter other unanticipated difficulties as we seek to sustain and manage our growth; we may be unable to successfully evaluate the creditworthiness Creditworthiness The condition in which the risk of default on a debt obligation by that entity is deemed low. Creditworthiness Eligibility of an individual or firm to borrow money. of our clients and price our credit products so as to remain profitable; we may experience increased delinquencies and defaults resulting from lack of seasoning of our credit card portfolio; increases in interest rates may increase our cost of funds Cost of Funds The interest rate paid on an outstanding loan. Notes: Money isn't free! Cost of funds is the cost of borrowing money. See also: Interest Rate Cost of funds Interest rate associated with borrowing money. and reduce the payment performance of our clients; other unpredictable economic and other factors could adversely affect our business; changes in consumer protection or other laws may adversely affect our ability to collect credit card account balances or otherwise adversely affect our business or expose us to litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. ; adverse publicity could impair acceptance of our products; intense competition for credit card customers could cause us to lose accounts or account balances; and, we may not be able to successfully target internet clients or evaluate their creditworthiness; our reputation and business may be damaged by internet security ''This article or section is being rewritten at Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software. breaches or other internet related problems. Moreover, as a consequence of those or other factors, CompuCredit's plans or expectations may change. CompuCredit undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. |
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