Aspect Telecommunications showcases new directions for call centers at TELECOM 95; Advanced solutions personalize customer relations for regional, national and multinational enterprises.

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 11, 1995--Aspect Telecommunications, a worldwide leader in the fast-growing call center market, will chart new directions in call center systems and solutions at TELECOM 95 in Geneva, Switzerland, October 3-11.

To meet the increasing customer demand for effective ways to transact business over the telephone, fax and e-mail, Aspect will demonstrate a broad range of innovations that enable enterprises to not only respond quickly, but personally, to each customer interaction. "We focus on working with organizations that rely on the call center as their mission-critical front line -- the customer contact zone where first impressions are often made and ongoing customer relationships are developed," says James R. Carreker, president and CEO of Aspect. "Call centers are our only business -- by choice. We specialize in helping enterprises build effective call centers that are strategic to their business operations."

Traditionally, the call center has been a physical site with agents, telephones and computer connections. Aspect, whose systems handle more than 10 million customer transactions on an average business day, has paved the way in redefining the call center to encompass multiple media choices, virtual call centers that link multiple sites and remotely-based agents, computer-telephony integration (CTI) solutions that connect agents to corporate databases, and new management information capabilities for distributing call center data to the desktop.

For companies that want to establish differentiation and competitive advantage, Aspect's advanced solutions enable customers and enterprises to interact by the most convenient and efficient means, such as fax, e-mail and the World Wide Web, as well as by phone. They also unite geographically-distributed call centers and agents working at home or at branch offices for operation as a single site.

Through advanced CTI solutions and information management, Aspect assures customers that they can provide the right information to the right person at the right time. Aspect also offers a flexible range of business integration services including complete turnkey solutions, systems integration, consulting, training, and custom reporting services. The company's open architecture approach enables Aspect to work with vendors selected by the customer, as well as more than 30 Application Partners who provide a readily available source of software and hardware solutions for specific customer applications.

Future-Ready Solutions

At Telecom 95, Aspect will demonstrate several trend-setting products and services, including:

o Aspect CallCenter, its flagship automatic call distribution (ACD) system that can handle up to 100,000 calls per hour.

o Application Bridge, a CTI solution that enables the call center to communicate with existing and future data processing systems. More than 30 developers have used this open-API product to create (and extend) call-handling applications that are available from Aspect.

o Agility, which uses leading edge software agent technology to forge powerful interactive voice response (IVR), fax-back and World Wide Web applications.

o Aspect WinSet for Windows, a recently-introduced PC application that enables call center agents to work anywhere that a computer and two analog telephone lines, an ISDN line or a wide area network is available.

o Network InterQueue, which allows multiple call centers in different locations to be operated as a single site.

o EnterpriseAccess, which makes call center data available to the desktop, so that critical customer information can be easily accessed throughout the organization.

Availability and Distribution

Aspect CallCenter solutions are currently available in the United States, Canada, United Kingdom, Germany, Netherlands and Ireland. The company's recent CE certification will support its rapid expansion throughout the rest of Europe in accordance with customer requirements. Aspect also plans to expand distribution across the Asia-Pacific region.

Aspect sells its systems on a direct basis in major metropolitan markets in the United States and through its subsidiaries in Europe, which include Aspect Telecommunications Limited in the United Kingdom, Aspect Telecommunications BV in the Netherlands, and Aspect Telecommunications GmbH in Germany. In addition, Aspect has an agreement in which PTT Telecom sells, installs and supports Aspect CallCenter systems throughout the Netherlands. Siemens Private Communication Systems Group has a distribution agreement with Aspect in Germany, Austria, Switzerland and Luxembourg. Controlware also distributes Aspect's products in Germany. Norstan, Inc., distributes Aspect solutions in 11 midwestern and western states in the United States and throughout Canada.

Aspect Telecommunications

Founded in 1985, Aspect (NASDAQ/NMS: ASPT) is a global provider of solutions for mission-critical call centers -- call centers that exist to generate revenue, service customers and protect market position, as well as handle calls. The company also provides services vital to call center environments including call center integration, business applications consulting, and training. Aspect customers are regional, national and multinational enterprises in a range of industries -- financial services, insurance, technology, utilities, consumer services, hotel/travel, entertainment and government. Aspect is headquartered in San Jose, California. -0-

Note to Editors: The Aspect logo, Aspect CallCenter, and Application Bridge are registered trademarks, and Aspect EnterpriseAccess, Network InterQueue, Agility and Aspect WinSet are trademarks of Aspect Telecommunications Corporation. All other product or service names mentioned in this document may be the trademarks of the companies with which they are associated.

CONTACT: Visit Aspect Telecommunications at TELECOM 95, Hall 7,

Stand 7.741 and at our home page http://www.aspect.com

or

Martin Communications

Andrea Martin, [phone]

Internet: [e-mail]