Aspect Telecommunications Names Carol Broadbent Senior Vice President of Corporate Communications.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 24, 1999-- Aspect Telecommunications Corporation (Nasdaq:ASPT ASPT American Society of Plant Taxonomists ASPT American Society of Phlebotomy Technicians ASPT Average Score Per Taxon (neural networks) ASPT Academy of Screen Printing Technology ASPT Army School of Physical Training ), a leading provider of customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, announced the appointment of Carol Broadbent as senior vice president of Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , effective August 23, 1999. Broadbent will lead the development and execution of an integrated communications strategy that includes investor relations Investor relations The process by which the corporation communicates with its investors. , public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . This newly created position reports to James R. Carreker, founder, chairman and chief executive officer of Aspect. "Carol's role will be to articulate a powerful and consistent identity for Aspect, particularly as we build momentum for the recently announced Aspect Customer Relationship Portal and our new market position as an enterprise applications provider in the rapidly expanding global CRM market," said Carreker. Broadbent brings 20 years of communications and marketing experience to the new position. Prior to joining Aspect, she held positions as vice president of Corporate Marketing at Bay Networks and director of Public Relations at Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . Aspect Telecommunications Aspect Telecommunications is a leading provider of customer relationship management (CRM) solutions that enable companies in a broad array of industries worldwide to ensure consistent interactions with their customers. The Aspect Customer Relationship Portal -- a mixed-media customer contact solution that manages customer interactions by telephone, Web, e-mail and fax -- delivers a consistent customer experience through one virtual place that connects customers with the right enterprise resources. The Aspect Customer Relationship Portal, along with Aspect Customer Self-Service, Aspect Customer Interaction and Aspect Customer DataMart, are essential for a company's complete CRM solution. These integrate with products from leading front- and back-office vendors and operate on a range of platforms, including the mission-critical Aspect Telephony Server. Aspect's leadership position in CRM solutions is based on its 14-year history and more than 3,500 customer contact center implementations. Aspect is headquartered in San Jose, with offices in major cities around the world. For more information about Aspect, visit the company's Web site at http://www.aspect.com or call 888/412-7728 Note to Editors: Aspect and the Aspect logo are trademarks and/or service marks of Aspect Telecommunications Corporation in the United States and/or other countries. All other product or service names mentioned in this document may be trademarks of the companies with which they are associated. |
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