Aspect Telecommunications Expands Global Operations Into Japanese Market; New Japan Office to Support Rapid Growth in the Call Center Industry.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 4, 1998--Aspect Telecommunications (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ASPT ASPT American Society of Plant Taxonomists ASPT American Society of Phlebotomy Technicians ASPT Average Score Per Taxon (neural networks) ASPT Academy of Screen Printing Technology ASPT Army School of Physical Training ), a worldwide leader in mission-critical call center solutions, today announced the recent opening of Aspect Telecommunications Japan Ltd., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Aspect Telecommunications based in Shinjuku-ku, Tokyo, Japan. The launch of Aspect into the Japan market coincided with CT World Expo '98, the largest CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. (computer-telephony integration) show in Japan. The new subsidiary is led by Mamoru Aoyama, who brings over 30 years of sales and business development experience from the Tandem division of Compaq and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Japan. As president and representative director of Aspect Telecommunications Japan Ltd., Aoyama is responsible for developing new partnerships and expanding Aspect's customer base and presence in Japan. Aspect is targeting the growing CTI market in Japan as a key part of its global expansion strategy. The CTI market in Japan is being fueled by the recent introduction of caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. by Nippon Telegraph and Telephone Nippon Telegraph and Telephone Corporation (日本電信電話株式会社 (NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform ), the deregulation Deregulation The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry. Notes: Traditional areas that have been deregulated are the telephone and airline industries. of the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. market and the tremendous growth of the telemarketing services industry in Japan. These factors are driving Japanese companies to implement call center solutions, creating opportunities for vendors offering sophisticated CTI technologies and consulting and systems integration services. "Aspect's expansion into Japan reflects our increased commitment to delivering worldwide customer service and will heighten the company's visibility as a global provider of integrated call center solutions," said Dirk Speas, Aspect's vice president, Asia-Pacific and Latin America. "Aspect will be able to offer products and services to its Japan customers in a local capacity while leveraging substantial call center expertise and experience gained from other international markets." Aspect's first fully integrated call center customer in Japan is Bellsystem24, Inc., one of the largest telemarketing and call center outsourcing companies in Japan. "We knew Aspect before, and when we heard that Aspect was going to form a Japanese corporation and support organization, we decided to implement one of their systems. We feel that Aspect offers very innovative solutions," said Noriyuki Kawashima, division director, Network Intelligence System Group at Bellsystem24, Inc. In addition to its Japan office, Aspect maintains regional sales and support offices in the United States, Canada, Europe and elsewhere in the Asia-Pacific area. Additional company information is available on the Web at http://www.aspect.com. Aspect Telecommunications Aspect Telecommunications provides comprehensive business solutions for mission-critical call centers worldwide. Aspect integrated call center products and services help businesses such as airlines, retail sales, financial services and communications enhance productivity, increase revenues and provide superior customer service. Aspect products include automatic call distributors, computer-telephony integration solutions, call center management and reporting software, automation solutions and planning and forecasting packages. The company also provides business applications consulting and systems integration services and around-the-clock support. Aspect is based in San Jose, Calif., with offices in North America, Europe and Asia-Pacific. For more information about Aspect Telecommunications, visit the company's Web site at http://www.aspect.com or call 1-800-226-8441. Note to Editors: Aspect and the Aspect logo are trademarks or registered trademarks of Aspect Telecommunications Corporation in the United States and/or other countries. All other product or service names mentioned in this document may be trademarks of the companies with which they are associated.
CONTACT: Aspect Telecommunications
Cynthia Holladay, 408/325-2136
cynthia.holladay@aspect.com
or
The Horn Group
Lisa Silverfarb, 415/905-4009
lsilverfarb@horngroup.com
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