AskMeNow Gains 10,000 New Subscribers From Spring Youth Marketing Promotions.IRVINE, Calif. -- AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation (OTCBB:OWHC OWHC - Organisation of World Heritage Cities), has successfully completed a mix of spring promotional campaigns resulting in approximately 10,000 new subscribers to the AskMeNow service. A key portion of the campaign was AskMeNow's sponsorship of the Consumer Electronics Association's (CEA) annual TechKnowOverload (TKO) College Tour (http://www.tkotour.com), which kicked off during Spring Break at Panama City, FL and then traveled to 15 major universities from March to mid-May. The Spring Break launch included daily events on the beach and a unique nightly "Happy Hour" giveaway at the popular Coyote Ugly Saloon. The college tour spanned across seven states and included full out-door events in highly visible locations. AskMeNow also was a sponsor of the hit rock band Hawthorne Heights (#7 on Billboard Modern Rock Chart) as it toured nationwide from March-June with the highly popular bands Fall-Out Boy and All-American Rejects. The promotion included an on-stage segment that interacted fans with the AskMeNow service, as well as an online component on the band's multiple web properties. Additionally, AskMeNow helped with the launch of the teen oriented advice website http://www.GirlsGuideTo.com. Access to the AskMeNow service was given away to VIP attendees at the website's launch party at The Day After nightclub in Hollywood, CA and a follow-up online promotional campaign will launch on the site in coming weeks. "It's really great for us to make such strong headway into the youth market," said AskMeNow CEO Darryl Cohen. "The youth are doing a lion-share of the text messaging in the US and are likely to be a large portion of our client base." AskMeNow continues to plan other innovative marketing campaigns throughout the summer, which are expected to increase both subscriber and usage numbers. About AskMeNow AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation, is the easiest, most convenient way to access information on the Internet or from local content from your cell phone or mobile PDA device. The first mobile lifestyle network, AskMeNow utilizes its proprietary technology to offer a natural language based interaction and dynamic content provision platform designed for simple and quick information retrieval. Through relationships such as the one previously announced with Rogers Wireless, Canada's leading wireless carrier, the Company generates revenues through per usage fees and one to one contextual mobile advertising sponsorships. AskMeNow launched officially in November 2005. The Company is based in Irvine, California. Please click on http://www.askmenow.com for more information. Forward-Looking Statements This press release contains certain statements which are not historical or current fact and constitute forward-looking statements within the meaning of such term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of the Company or AskMeNow to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. These statements include the Company's "youth are likely to be a large portion of our client base;" and "summer marketing campaigns are expected to increase total subscriber and usage numbers." Such forward looking statements are based on our best estimates of future results, performance or achievements, based on current conditions and the most recent results of the Company and AskMeNow. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms may, will, potential, opportunity, believes, expects, intends, estimates, anticipates or plans to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's and Ocean West Holding Corporation's reports and registration statements filed with the Securities and Exchange Commission. |
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