Ask.com and Motricity Enhance Search Experience for Mobile-Related Content.DURHAM, N.C. -- Motricity, a global leader in Mobile Marketplace Management, today announced that it has signed a partnership agreement with Ask.com. Under the agreement, Ask.com will integrate Motricity's mobile content to enrich the search experience on Ask.com (www.ask.com). This relationship offers Ask.com users a simple and easy way to find mobile content - such as ringtones, wallpapers and games - directly through the Ask.com search engine. For example, visitors can now search "Britney Spears" and click on either ringtones, wallpaper or game links within the Ask.com "Smart Answer" provided at the top of the search results page to receive the requested mobile content. In this case, clicking "Ringtones" takes users to a list of available ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. titles such as "Oops!...I Did It Again." Or, users can also search for specific ringtones by artist, such as "Kelly Clarkson Kelly Brianne Clarkson (born April 24 1982) is an American pop rock singer. Clarkson made her debut under RCA Records after she won the highly publicized first season of the television series American Idol in 2002. ringtones," and be presented at the top of the page with the most popular ringtones for that artist, which they can then browse and preview. Ask.com users can also use the "Mobile Content" tool on the new Ask.com Toolbox, which offers shortcuts See Win Shortcuts. to more than 20 search tools, including maps, images, weather, a dictionary and local and desktop search directly from the home page. Introduced with the recent launch of the new Ask.com, the Toolbox is easily customizable to include the tools people use most and can be opened or closed depending on user preference. "We are extremely excited to be Ask.com's partner of choice for offering its users direct access to mobile content," said Ryan Wuerch, chairman and chief executive officer at Motricity. "Combining Ask.com's strong focus on providing its users the simplest and most direct path to the information they are searching for, with Motricity's ability to provide the right mobile content at the right time, provides consumers with the best possible results for their mobile content-related searches." "Online searches for mobile content are among the top queries on Ask.com, creating a need to make this content more accessible to our users," said Jim Lanzone, general manager of Ask.com US. "Our partnership with Motricity enables us to provide our users with the high-quality relevant information they want, in the simplest and fastest way possible." Visit Motricity at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2006 April 5-7 (Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , Booth #1423, Central Hall). About Motricity, Inc. As a global leader in Mobile Marketplace Management, Motricity provides technology and solutions that enable consumers to receive the right mobile content at the right time, every time. Motricity's Fuel mobile content delivery platform received the 2006 GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity is a leader in powering mobile communities and by offering such technologies and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , China Unicom China Unicom, full name China United Telecommunications Corporation, 中国联通, HKSE: 0762 NYSE: CHU, is a telecommunication operator in the People's Republic of China. 52. , O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com, PalmGear.com and PocketGear.com. Motricity is headquartered in Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C., and has offices in Beijing, London, Munich and San Diego. For more information, visit www.motricity.com. |
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