Ask.com Renews AdCenter License with LookSmart.SAN FRANCISCO -- LookSmart (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :LOOK) (ASX ASX See: Australian Stock Exchange :LOK), an online advertising company, announced today that Ask.com, a leading search engine and wholly-owned business of IAC (1) (InterApplication Communications) The interprocess communications capability in the Macintosh starting with System 7.0. Many IAC events take place behind the scenes. , has extended its license of LookSmart's AdCenter for Publishers through 2009. Ask.com leverages LookSmart's AdCenter as a component of its Ask Sponsored Listings PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC advertising program. Ask Sponsored Listings (ASL ASL - Algebraic Specification Language ) is an automated open-auction system that allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Offered through IAC Advertising Solutions, ASL processes more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords. "We're focused on delivering results for our advertisers and AdCenter is one component of our overall strategy," said James Speer, vice president of search marketing products at IAC Advertising Solutions. "The AdCenter provides Ask.com a solid platform to grow and service its advertiser base and revenue in a cost-effective manner," said David Hills, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LookSmart. "We're proud to be associated with their success." LookSmart's AdCenter for Publishers is designed for all types of online media companies, providing an auction platform, algorithmic ad server and a reporting engine. The platform offers detailed reporting for both the publisher and the advertiser, allowing both to optimize pricing and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . LookSmart also provides an API which allows agencies and large advertisers to interface directly with publishers licensing AdCenter technology. About Ask.com A leading search engine on the Web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. faster. Ask.com sites include Ask.com US (http://www.Ask.com), Ask.com Deutschland, Ask.com Espana, Ask.com France, Ask.com Italia, Ask.com Japan, Ask.com Nederland and Ask.com UK. Additionally, Ask.com syndicates its search technology and advertising units to a network of affiliate partners. Ask.com is a division of IAC Search & Media, a wholly owned business of IAC. Pay-per-click ads on Ask.com are available through Ask.com's advertising and sales division, IAC Advertising Solutions. IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC Advertising Solutions' network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, Expedia, and The Huffington Post. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions can be contacted at www.iacadvertising.com or 212-404-1000. About LookSmart LookSmart is an online advertising company that provides relevant solutions for advertisers, publishers and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers; and vertical search sites and web tools for consumers. LookSmart is based in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . For more information, visit www.looksmart.com or call 415-348-7000. Forward-Looking Statements This press release contains forward-looking statements, including references to the extension of the term of a material relationship. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors such as the possibility that we may be unable to maintain customer acceptance of and satisfaction with our products, that advertisers may decide to reduce spending or terminate their relationships with us or our partners, and that our relationship with Ask.com is terminable ter·mi·na·ble adj. 1. Possible to terminate: terminable activities; terminable employees. 2. Terminating after a designated date: a terminable annuity. under certain conditions. In addition, you should read the risk factors detailed in our Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. and other documents filed with the Securities and Exchange Commission. LookSmart is a registered trademark of LookSmart Ltd. |
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