Asimba.com Launches Personal Weight Loss Pro, Eliminating Excuses for Keeping On Those Extra Pounds.

Health Editors, Technology Writers

REDWOOD CITY, Calif--(BW HealthWire)--June 29, 2000

For people frustrated with fad diets, new online program

may offer long-term solution

Finding it impossible to eat right? Too busy to see a nutritionist? Overwhelmed with the idea of changing your fitness routine or even starting one? If you've answered yes to any of these questions, check out www.asimba.com. Asimba, the Internet's leading sports and fitness lifestyle site today launched Personal Weight Loss Pro, a premium weight loss program delivered over the Web. The site is designed to help people looking for the best personalized weight management and fitness programs.

Unlike a diet book that sits and collects dust, Asimba's interactive Personal Weight Loss Pro is in contact with its users everyday, motivating them to eat right and get fit. The program tells users how many calories to eat and, just as importantly, how many to burn each day. But the program does not stop with goals; it offers solutions like suggested menus that meet calorie requirements and food lists in case an individual wants to avoid certain foods. The exercise suggestions are just as flexible, providing times and mileage segments for several activities, like running and walking.

Based on a scientifically proven weight loss philosophy, Dr. Amy Roberts created Asimba's Personal Weight Loss Pro to overcome lifestyle obstacles which make it difficult to lose weight.

"Fad dieting is an unhealthy short-term fix," said Roberts. "We want to empower our users to achieve lasting results that help them live an active, healthy lifestyle."

According to the National Center on Health Statistics, more than 50 percent of U.S. adults are overweight and 20 percent are obese. Overweight and obesity are risk factors for a variety of chronic health conditions, including hypertension and diabetes.

"This is the weight loss equivalent of your morning wake-up call," said Kurt Schneider, president and CEO of Asimba. "We'll give you the right online program to get you motivated and help you sustain your fitness."

About Dr. Amy Roberts

Dr. Amy Roberts is an established expert in cardiovascular fitness, sports nutrition and athletic performance, and joined Asimba as the director of sports science. In addition, she works part- time at Boulder Center for Sports Medicine. Roberts is also an advisor to the Colorado Avalanche, Denver Nuggets, U.S. Cycling Team, U.S. Cross Country Ski Team, and a number of other professional and elite athletes. She holds a master's and doctorate in physiology from the University of California, completed her postdoctoral training in cardiovascular and pulmonary medicine at University of Colorado Medical Center, and is a fellow with the American College of Sports Medicine. Robert's research is published in peer-reviewed journals and she is a regular contributor to Men's Health, Outside Magazine, Shape, Self, Men's Journal, Elle Magazine, Inside Triathlon and Velo News. She often appears on local and national television to promote nutrition, health and fitness, as well.

About Asimba

Asimba is the Internet's leading sports and fitness lifestyle site. With over 600,000 members, Asimba empowers active-minded people to reach their personal goals in general fitness, participatory sports, recreational outdoors and personal nutrition. By integrating expert advice and community support with personalized programs and buying guides, Asimba has become the most comprehensive online resource for people living a sports and fitness lifestyle. Asimba, voted a Forbes Favorite "Best of The Web," is a CMGI@Ventures company with headquarters in Redwood City, Calif., and can be found at www.asimba.com.