Asimba.com Acquires Fitrex -- Adds Strength Training to Fitness Services.Business Editors, Sports/Recreation Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif--(BUSINESS WIRE)--June 29, 2000 Encouraging users to "train, not strain," Internet's leading sports and fitness lifestyle site builds critical mass Asimba, the Internet's leading sports and fitness lifestyle site (www.asimba.com), today announced the acquisition of Fitrex.com, the premier provider of individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. online strength training programs. Financial terms of the deal were not disclosed. "The acquisition of Fitrex further positions Asimba as the most comprehensive online resource for people living an active lifestyle," said Kurt Schneider
Kurt Schneider (1887–1967) was a German psychiatrist known largely for his writing on the diagnosis and understanding of schizophrenia. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Asimba. "With the ability to integrate strength training into all of our sports, fitness, and healthy weight management programs, Asimba continues to provide consumers with expert advice and support." "We are pairing more than ten years of research and development in the strength training world with the leading online sports and fitness website," said Dan Wirth, co-founder of Fitrex and recently appointed director of strength and conditioning of Asimba. "Partnering with Asimba further validates our commitment to our products and the community that makes us a part of their daily lives." "For the 17 million Americans who regularly participate in strength training, Fitrex offers a unique interactive destination," said Marc Jablonski, co-founder and CEO of Fitrex.com and recently appointed director of e-services of Asimba. "With Asimba, our worldwide membership can now obtain both the most individualized and comprehensive nutrition and fitness programming on the Web." About Asimba Asimba is the Internet's leading sports and fitness lifestyle site. With over 600,000 members, Asimba empowers active-minded people to reach their personal goals in general fitness, participatory sports, recreational outdoors, and personal nutrition. By integrating expert advice and community support with personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. programs and buying guides, Asimba has become the most comprehensive online resource for people living a sports and fitness lifestyle. Asimba, voted a Forbes Favorite "Best of The Web", is a CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) @Ventures company with headquarters in Redwood City, Calif., and can be found at www.asimba.com. About Fitrex Fitrex.com is the most complete site on the web for customized strength training programs. All Fitrex programs are individualized to each user based on strength test information, choice of fitness goal and number of days per week they wish to workout Workout Informal repayment or loan forgiveness arrangement between a borrower and creditors. workout 1. The process of a debtor's meeting a loan commitment by satisfying altered repayment terms. . Fitrex gives each user the ability to change programs, increase or decrease prescribed pre·scribe v. pre·scribed, pre·scrib·ing, pre·scribes v.tr. 1. To set down as a rule or guide; enjoin. See Synonyms at dictate. 2. To order the use of (a medicine or other treatment). weights and swap individual exercises. Fitrex is the culmination of eight years of research and product development dating back to the introduction of the award winning CyberTrainer in 1992. Co-founders Marc Jablonski and Dan Wirth are industry veterans and pioneers in the area of computerization com·put·er·ize tr.v. com·put·er·ized, com·put·er·iz·ing, com·put·er·iz·es 1. To furnish with a computer or computer system. 2. To enter, process, or store (information) in a computer or system of computers. in fitness program design and implementation. |
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