Asian-Trader.com to Sponsor International E-commerce Forum at Chinese Trade Fair.

Business Editors/Technology Writers

LOS ANGELES--(BUSINESS WIRE)--April 4, 2000

Company's Conference at Chinese Export Commodities Fair Will Feature

Industry Leaders and Analysts

Asian-Trader.com, the world's first international integrated e-commerce trading platform, will co-organize the International E-Commerce Forum, April 18, at the 87th Chinese Export Commodities Fair (CECF) in Guangzhou, China, along with the China Council for the Promotion of International Trade (CCPIT).

Speakers scheduled to appear represent leading e-commerce companies and analyst firms.

Incorporated in the spring of 1957, the biannual CECF is China's largest trade fair, composed of thousands of China's most credible and financially sound foreign trade corporations. The 12-day event, to be held April 15-26, is expected to draw close to 100,000 visitors from more than 170 different trading countries and regions.

Asian-Trader.com is sponsoring a one-day e-commerce forum that will feature keynote speakers from Asian-Trader.com; Internet.com, the leading provider of global real-time news and information resources for the Internet industry; and International Data Corp. and GartnerGroup, two of the world's leading research authorities on information technology.

Topics will include varying facets of international e-commerce and worldwide electronic export trade.

"We are pleased to have assembled a top-notch group of experts and analysts to present their thoughts on the emerging trends of international e-commerce," said David Kim, head of Asian-Trader.com's U.S. operations.

"As leaders in the industry, their opinions will help shape the future of doing business internationally. Asian-Trader.com is proud to be hosting this forum alongside our strategic partner, the China Council for the Promotion of International Trade."

Hans Lombardo, managing director of Internet.com Asia, will cover current and future trends of e-commerce development in Asia, on a regional- and country-specific basis. He will also discuss Internet- and corporate-specific issues that Asian management might face during their e-commerce transformation.

Barry Parr, director of consumer e-commerce research for IDC, will deliver the "State of E-commerce Address." His presentation will cover e-commerce development in the United States -- the results of IDC's Project Atlas, the largest ever survey of 29,000 international Web users -- as well as changes in the technical access infrastructure and user behavior over the next five years.

Parr will also discuss both regional- and country-specific forecasts for international e-commerce.

Leah Knight, principal analyst for GartnerGroup, will discuss emerging business-to-business models in the e-commerce marketplace, including b-to-b content and community portals, channel enablers, commerce hubs driving efficiencies around the commerce process and dynamic marketplaces driving price efficiency and price discovery through exchanges and forward as well as reverse auctions.

Knight will also discuss a recent release by Gartner on its b-to-b e-commerce forecast for U.S.$7.3 trillion in worldwide sales transactions.

C. Cammack Morton, president, chief executive officer and director of Konover Property Trust, will present "From Bricks & Mortar to Clicks & Mortar," in which he examines the need for retailers to diversify into online ventures to grow and meet the needs of the new economy.

Morton serves on the International Council of Shopping Centers (ICSC) Internet Task Force and the ICSC's Committee for Small Centers.

Eddy Choong, CTO of Asian-Trader.com, will examine the strengths and weaknesses of Asian trade-related e-commerce sites/portals. He will discuss the Asian-Trader.com e-commerce platform solution and outline the various features and benefits of this integrated platform.

Asian-Trader.com, which launched in December of 1999, is designed to increase profit opportunities for U.S. resellers and retailers by offering them an e-commerce platform that handles all their Asian procurement needs and provides them with expanded inventory and manufacturer-direct pricing.

Asian-Trader.com empowers retailers with a powerful competitive resource on a 24/7 basis from the convenience of their office or workstation, and makes the trials and tribulations of international business travel, customs, quotas, quality, reliability and language issues a thing of the past.

Well-funded and founded by an outstanding group of business professionals with expertise in international sales, marketing, finance, manufacturing, IT and management, Asian-Trader.com has a physical presence with offices throughout Asia, and others to be opened in the near future.

More than just an e-commerce site to link Asian manufacturers with U.S. resellers and retailers, Asian-Trader.com is a comprehensive trading platform that empowers resellers with the tools to become price and inventory competitive by offering volume pricing only previously enjoyed by larger national U.S. chains.

Asian-Trader.com Reseller Members, through its main catalog and TraderOEM(TM) feature, now have access to a virtually unlimited number of high-demand products at manufacturer-direct pricing from more than 150,000 manufacturers throughout China, Southeast Asia and India.

The CECF is far and away the largest international trade show in China with more than 6,800 exhibitors. The sales transactions recorded during the fall 1999 show exceeded U.S.$12.7 billion. The show is headed by the Guangdong Provincial Government and the Ministry of Trade and Economic Cooperation (MOFTEC). For more information, visit the fair's Web site at http://www.cecf.com.cn.

About CECF

Inaugurated in the spring of 1957, the Chinese Export Commodities Fair, also called Canton Fair, is held twice a year in the Guangdong Province. Forty-six trading delegations, composed of thousands of China's best foreign trade corporations (enterprises) with good credibility and sound financial capabilities, take part in China's largest trade fair.

CECF leans toward export trade, though import business is also done. Economic activities such as economic exchanges, technical import and export, commodity inspection, insurance, transportation, advertising, consultation and others are carried out.

Business people from all over the world gather to exchange business information and to develop friendship.

About Asian-Trader.com

Asian-Trader operates the first international integrated e-commerce platform. Using advanced Internet technologies, the Asian-Trader.com platform offers a seamless front-end as well as back-end e-commerce solution and superior customer service.

With a wide base of high-quality Asian manufacturers, Asian-Trader.com offers Reseller Members a diverse range of high-quality consumer goods at manufacturer-direct prices.

Asian-Trader has offices in the United States; Hong Kong; China; Taipei, Taiwan; and Kuala Lumpur, Malaysia.

Resellers and retailers who need more information should contact Alex Skorniakoff, Asian-Trader.com, 2049 Century Park East, Suite 2750, Los Angeles, Calif. 90067; telephone [phone]; fax [phone]; or visit www.Asian-Trader.com.

For additional editorial information, contact JPR Communications at 818/386-0403 or e-mail [e-mail].