Asian-Trader.com Exhibits for First Time At National Retail Federation Annual Convention; New Web Site Brings International e-Purchasing platform to Retailers.

Business Editors & Internet/E-commerce Writers

LOS ANGELES--(BUSINESS WIRE)--Jan. 11, 2000

Asian-Trader.com, the world's first international integrated e-commerce trading platform, will exhibit for the first time in the U.S. at the National Retail Federation (NRF) Conference and Expo, held January 16-19 at the Jacob Javits Convention Center in New York City (Booth No. 978).

The convention, expected to draw 15,000 U.S. retailers and feature 300 exhibitors, is among the largest of its kind. Highlights of this year's program include Internet retailing, marketing and supply chain issues, areas in which Asian-Trader.com has significant expertise and a global perspective.

Asian-Trader.com, which launched this month, is designed to increase profit opportunities for U.S. resellers and retailers by offering them an e-commerce platform that handles all their Asian procurement needs and provides them with expanded inventory and manufacturer-direct pricing.

"We are convinced that the NRF attendees will immediately recognize the tremendous benefits of our e-business platform," said David Kim, President of Asian-Trader USA, Inc. "Asian-Trader.com levels the playing field for U.S. resellers and retailers to compete with larger buyers both on cost and selection of inventory.

"Through a single, integrated Internet-based trading platform, Asian-Trader.com gives its Reseller Members an unprecedented opportunity through a new way of doing business, to improve profitability and deliver greater value to their customers. Our manufacturer-direct pricing structure and comprehensive features give resellers a tremendous competitive edge."

Already a veteran of events in Asia, Asian-Trader.com's commerce platform met with overwhelming success at the Zhengzhou Trade Fair in Henan. Not only was Asian-Trader well received by local enterprises participating at this annual trade fair, members of the local media interviewed Asian-Trader personnel in depth and presented favorable reports on both the Company and its Web platform.

The Henan Province is home to more than 30,000 manufacturers involved in light and heavy industrial production, and The Zhengzhou Trade Fair is one of the largest trade exhibitions in China for domestic manufacturers.

Asian-Trader.com, through the Internet, empowers retailers with a powerful competitive resource on a 24/7 basis from the convenience of their office or workstation, and makes the trials and tribulations of international business travel, customs, quotas, quality, reliability and language issues a thing of the past.

Well-funded and founded by an outstanding group of business professionals with expertise in international sales, marketing, finance, manufacturing, IT and management, Asian-Trader.com has a physical presence, with offices throughout Asia, and others to be opened in the near future.

More than just an e-commerce site to link Asian manufacturers with U.S. resellers and retailers, Asian-Trader.com is a comprehensive trading platform that empowers resellers with the tools to become price- and inventory-competitive by offering volume pricing only previously enjoyed by larger national U.S. chains.

Asian-Trader.com Reseller Members, through its main catalog and TraderOEM(TM) feature, now have access to a virtually unlimited number of high-demand products at manufacturer-direct pricing from more than 150,000 manufacturers throughout China, Southeast Asia and India.

An important feature of the Asian-Trader.com platform is the innovative TraderOEM(TM) program. In the event that a Reseller Member has a need for a product that isn't currently posted in Asian-Trader.com's main catalog, the reseller can utilize TraderOEM to post a Request For Quotation (RFQ) on the site.

This feature allows Reseller Members to have products custom-produced for them to their exact specifications and quantities, while maintaining manufacturer-direct prices. Whether members are buying through TraderOEM or the Catalog Buy they are assured of the same high product quality and service that is standard with all transactions done through the Asian-Trader.com platform.

Remarkably, there is no charge for U.S. resellers and retailers to join Asian-Trader.com as Reseller Members and receive all member benefits.

NRF attendees interested in scheduling a private meeting with Asian-Trader.com should contact JPR Communications at 818/386-0403, or email: [e-mail]

About Asian-Trader.com

Asian-Trader operates the first international integrated e-commerce platform. Using advanced Internet technologies, the Asian-Trader.com platform offers a seamless front-end as well as back-end e-commerce solution and superior customer service. With a wide base of high-quality Asian manufacturers, Asian-Trader.com offers Reseller Members a diverse range of high-quality consumer goods at manufacturer-direct prices.

Asian-Trader has offices in the U.S., Hong Kong, China, Taipei and Kuala Lumpur. Resellers and retailers who need more information should contact Alex Skorniakoff, Asian-Trader.com, 2049 Century Park East Suite 2750, Los Angeles, Calif. 90067, phone [phone], fax [phone], or visit www.Asian-Trader.com.

For additional editorial information, contact JPR Communications at 818/386-0403, or email: [e-mail].

EDITOR'S NOTE: Asian-Trader.com will hold a news conference at the NRF Convention and Expo on Tuesday, Jan. 18, at 4:30 p.m.

For more information on the news conference or to make an appointment with Asian-Trader.com executives at the show, call Mark Stevens, JPR Communications, 818/386-0403 or email [e-mail].