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Asian take-out.


Asian-American youth see themselves as trendsetters in technology, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new study from New American Dimensions. The flow of manga maNga is a popular Turkish nu metal/rapcore band. Their music is mainly a fusion of alternative metal and hip hop music, with a touch of Anatolian melodies; with heavy use of turntables, invoking comparisons with modern American nu metal bands.  (Japanese-style comic books) and anime (animation for film and television based on manga conventions) from Asia to the U.S. has grown to a flood in Verb 1. flood in - arrive in great numbers
arrive, come, get - reach a destination; arrive by movement or progress; "She arrived home at 7 o'clock"; "She didn't get to Chicago until after midnight"
 recent years, with much of the product coming through Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  publisher TokyoPop Inc. and San Francisco-based Viz Media.

"Anime and Manga constitute a growing $4 billion business in the U.S. and is embraced today by millions of American kids across the color spectrum," said Thomas Tseng, cofounder co·found  
tr.v. co·found·ed, co·found·ing, co·founds
To establish or found in concert with another or others.



co·found
 of New American Dimensions, an ethnic marketing research firm based in Los Angeles. "As ambassadors and curators of this subculture, Asian American youth really shape the contours of this space and spread it to the rest of their peers."

Based on interviews with 538 young Asians in Los Angeles, San Francisco, and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, the study found that nearly 80 percent of respondents identified "technology/gadgets" and "anime/manga" as the top sectors in which Asian American youth influence U.S. culture. A solid 72 percent felt the same for video gaming, with lesser percentages citing food and the visual arts.

"These results contrast with previous research we have conducted among Hispanic youth," commented David Morse, president of New American Dimensions. "Whereas many second-generation Hispanic kids often exhibit their pride through their language and culture, Asian American youth seem to assert their pride in how they are shaping mainstream American culture."

In terms of consumption, the study found U.S.-born Asians preferred hip-hop and alternative music. Among this group, 62 percent identified "hip hop/rap" as their favorite music genre, followed by 51 percent with "alternative/indie" music. In contrast, Asians born outside the U.S. listened mostly to top 40 pop songs.

Despite their tech wizardry wiz·ard·ry  
n. pl. wiz·ard·ries
1. The art, skill, or practice of a wizard; sorcery.

2.
a. A power or effect that appears magical by its capacity to transform:
, Asian youth discovered new trends through old-fashioned word-of-mouth rather than via the mass media. Second-generation Asian Americans indicate they were twice as likely as their first-generation counterparts to learn about trends from friends.

Staff reporter Joel Russell can be reached at (323) 549-5225, ext. 237, or at jrussell@labusinessjournal.com.
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Title Annotation:Asian-American youth survey of popular culture trends
Author:Russell, Joel
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Aug 7, 2006
Words:354
Previous Article:Picking up the tab.(MEDIA)
Next Article:Mediawatch.(MEDIA & ENTERTAINMENT)(Statistical table)
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