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Asia Pacific Business Experts to Gather at USC Marshall School of Business; Presenters Include James McGregor, Stanley Roth, Richard Celeste and Sidney Rittenberg.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Over 50 Asia Pacific business experts, executives, authors and USC An abbreviation for U.S. Code.  Marshall School of Business The Marshall School of Business (also known as USC Marshall School of Business) is the business school at the University of Southern California. It is the largest of USC's 17 professional schools. The current Dean is James G. Ellis.  faculty will gather April 3-4 at the USC campus in Los Angeles for two intense days of business development at the 2006 Asia/Pacific Business Outlook Conference. The 19th annual gathering brings together experts from across a broad spectrum of business categories for a "uniquely USC" opportunity for business executives and entrepreneurs to enhance their business ventures in Asia. Marshall's Center for Global Business Excellence (C-GLOBE) produces the APBO APBO Accumulated Postretirement Benefit Obligation
APBO Access Point Bridge Outdoor
 Conference in partnership with the U.S. Department of Commerce.

"Doing business in the Asia Pacific region has become essential for any business that wants to grow in the years ahead. The numbers are huge, both in terms of potential consumers in the Asia Pacific region and the opportunity to use Asia as a launching pad to the world," says Mark Wilbur, Marshall Associate Dean of Executive Education Programs. Wilbur recently returned from opening the Executive Education Programs in Tokyo, and will soon be opening additional programs in other Asian locations, including China and Vietnam. "The APBO Conference provides a unique service to American firms by making it feasible and convenient to learn from the 50 seasoned business experts whom the conference attracts directly from Asia to the `East Coast' capital of the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region.  -- Los Angeles," notes C-GLOBE Director Richard Drobnick.

Keynote speakers for the conference include international business experts James McGregor, former Beijing Bureau Chief for the Wall Street Journal and author of "One Billion Customers: Lessons From the Front Lines of Doing Business in China"; Stanley O. Roth, Boeing's Vice President for Asian/International Relations; Richard Celeste Celeste is a woman's first name. Celeste may also refer to:

in Music
  • Voix cĂ©leste, a Pipe Organ stop.
  • Celesta, a musical instrument
Other
  • Spanish/Portuguese for Sky Blue, Light Blue, Baby Blue
, president of Colorado College and former U.S. Ambassador to India; and 50 other Asia business experts. Fifteen Senior Commercial Officers from U.S. embassies in Asia will provide up-to-date information on business opportunities and help firms establish their network of contacts in the world's fastest growing region A growing region is an area suited by climate and soil conditions to the cultivation of a certain type of crop. Most crops are cultivated not in one place only, but in several distinct regions in diverse parts of the world. .

Media are invited to attend the Asia/Pacific Business Outlook Conference. To arrange interviews or conference attendance, please contact John Lockhart There are a number of people named John Lockhart:
  • John Gibson Lockhart (1794 – 1854), Scottish writer and editor
  • John Lockhart (judge), Australian judge
  • John Dallas Lockhart, Convicted child rapist and former most-wanted fugitive
, 800-600-7111 x224 or write jlockhart@peoplemediagroup.com

About USC Marshall School of Business

USC's Marshall School of Business provides the foundation for a process of lifetime learning and business practice. Both U.S. News & World Report U.S. News & World Report

Weekly newsmagazine published in Washington, D.C. U.S. News was founded in 1933 by David Lawrence (1888–1973) to cover important domestic events; he founded World Report in 1945 to treat world news. The two magazines were merged in 1948.
 and BusinessWeek rank Marshall's programs among the top 30. For more than 80 years, Marshall has provided world-class research and scholarship, preparing students for the future of business. Marshall, with its many research centers and the Leventhal School of Accounting, focuses on a core set of skills and on strengthening its position as a global center of business education and research at the graduate, undergraduate and executive levels. For more information visit www.marshall.usc.edu
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 31, 2006
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