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Asia Broadband and NZA Education Management Consulting Ltd. Sign Co-branding Deal.


ATLANTA & SHANGHAI Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. , China -- Asia Broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
, Inc. (Pink Sheets: ASAB ASAB Association for the Study of Animal Behaviour
ASAB Administrative Systems Advisory Board
ASAB Allmänna Städnings Aktiebolaget
ASAB Atlanta & St. Andrews Bay Railway Company
) announces that its Chinese subsidiary, Shanghai Broadband Network, has executed a co-branding agreement with NZA NZA New Zealand Army
NZA Non-Zero Account (banking) 
 Education Management Consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 Ltd. Under the agreement NZA will become an official provider of Asia Broadband's recently launched IE21 Interactive English v.3 program, which will be introduced jointly as NZA-IE21 Interactive College English.

Over the initial 12 months of the agreement, NZA has agreed that it will sell a minimum of 2,500 subscriptions to the NZA-IE21 Interactive College English program. The deal significantly expands Shanghai Broadband Network's distribution channels for delivering IE21 Interactive English throughout Asia.

NZA will distribute the program via existing channels (schools, colleges and training centres) and provide qualified teachers, delivering IE21 Interactive English v.3 to users in China, and other parts of the Asian Region. To provide additional support for the program, a joint website with the domain of www.nza-ie21.com.cn has been developed.

Mr. Yuguo Zhang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Asia Broadband said, "We are very pleased with the rapid acceptance that IE21 Interactive English v.3 has received. The NZA agreement is the third co-branding partnership that Asia Broadband has signed recently and we are excited by the potential of several more. We believe this sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
 contract further validates our strategy of developing our market share through expansion of our channel partner network. Looking ahead, we plan to build on our relationship with NZA to expand our channels for both IE21 Interactive English and IE21 E-Ya Kids English."

NZA Education Management Consulting Ltd (www.nzaglobal.com) is one of the largest training service consultant companies in Asia engaged in language training, recruiting and teachers training. Headquartered in Shanghai it also has facilities in Shenyang, Xian, Eastern China Region, Singapore and Malaysia.

About Asia Broadband Inc.

Asia Broadband Inc. (Pink Sheets: ASAB) is wholly focused on becoming the leading provider of online educational programs in China and throughout Asia. Asia Broadband operates in China through its 93% owned and controlled Chinese subsidiary Shanghai Broadband Network, Inc.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 2, 2004
Words:338
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