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Asia/Pacific Leading the Way in IPTV According to In-Stat.


SCOTTSDALE, Ariz. -- The Asia/Pacific region is leading the global revolution of IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  in infrastructure deployments, applications development, and subscriber adoption, reports In-Stat (http://www.in-stat.com). The region's broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world, the high-tech market research firm says.

"With IPTV, incumbent telcos have the opportunity to fundamentally change their broadband customers' video service experience from the traditional video clip A short video presentation.  streaming and downloading model," says Bryan Wang, In-Stat analyst. "IPTV is expected to be the real killer application Killer Application

Killer application or "killer app" is a buzzword that describes a software application that surpasses all of its competitors.

Notes:
The term is sometimes used to describe a type of software.
 in the telcos' broadband services portfolio that will increase ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average.  and preserve user stickiness."

A recent report by In-Stat found the following:

--By 2011, the Asia/Pacific market is expected to reach 39 million IPTV subscribers.

--Total IPTV revenue in the region will reach US$8.1 billion by 2011.

--Providers will need to find a unique approach to packaging and bundling in order to attract customers and maintain a competitive edge. As a result, most IPTV service providers have strategically integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  in their triple-play bundled offerings.

The research, "Asia/Pacific IPTV Market: Hype and Hope?" (#IN0602842ACM (Association for Computing Machinery, New York, www.acm.org) A membership organization founded in 1947 dedicated to advancing the arts and sciences of information processing. In addition to awards and publications, ACM also maintains special interest groups (SIGs) in the computer field. ), covers the market for IPTV in the Asia/Pacific region. It contains forecasts for IPTV subscribers for the region and by major national markets, along with revenue for the region through 2011. It includes extensive analysis of market drivers, challenges, and the regulatory environment. Also included is a look at specific conditions in major regional markets including China, Japan, Australia, South Korea, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , and Taiwan.

For more information on this research, please visit:

http://www.instat.com/catalog/Ccatalogue.asp?id=237 or contact Erin McKeighan at 480-609-4551 or emckeighan@reedbusiness.com. The report price is $2,995 (US).

About In-Stat

Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier.

In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC.
, In-Stat is a division of the largest business-to-business publisher in the U.S.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jul 18, 2006
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