Asi Piensa Allstate.Allstate Corp. is reaching out to the Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere community through a new series of ads featuring actor Esai Morales Esai Morales (born October 1, 1962) is an actor perhaps best known for his role as Lt. Tony Rodriguez on the long-running ABC television police drama NYPD Blue. He also appeared in the PBS drama American Family and in the Showtime series Resurrection Blvd. , who's best known for his work on the television series NYPD Blue NYPD Blue is an Emmy Award-winning hour long-running American television police drama set in New York City. It was created by Steven Bochco and David Milch and inspired by Milch's relationship with a former member of the New York City Police Department Bill Clark (who and American Family American Family is a photographic artwork exhibition by Renée Cox. See also
The ad series--"Asi Piensa Allstate" or "That's What Allstate Believes"--tells about the benefits of having Allstate insurance, including "quality insurance at an affordable price," the company said. The Hispanic campaign, which includes print, television, newspaper and radio ads, will run throughout 2004. Television commercials will air on network and cable stations including Univision and Telemundo, as well as on the international Spanish-language variety show "Sabado Gigante." |
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