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Ashworth and Callaway Golf Apparel Open Four New Resort Shops.


Business Editors

CARLSBAD, Calif.--(BUSINESS WIRE)--June 9, 2004

Ashworth, Inc. (Nasdaq:ASHW), a leading designer of sportswear and golf apparel, today announced the opening of four new Resort Shops within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Locations include Parisians in Livonia, MI; Parisians-Cool Springs in Franklin, TN; Belk Southpark, Charlotte, NC and Lord and Taylor in Garden City, NY. "The Resort Shops feature the latest in multimedia and interactive technology as well as a full selection of Ashworth and Callaway Golf apparel including products designed exclusively for Resort Shops around the country," stated Gary Sims, Senior Vice President, Sales.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Jan Clevenger, Vice President/DMM Men's Sportswear of Belk, "The Ashworth and Callaway Golf apparel shop is a strong addition to our Southpark flagship store. We are on track to double our last year sales with the installation of this shop and the enhanced merchandise assortment. Belk is thrilled to be the first to launch a Resort Shop in our trading area."

Previously, the Company announced the opening of shop locations at Parisian Riverchase Galleria Riverchase Galleria, locally known as The Galleria, is a large super–regional shopping mall in the Birmingham suburb of Hoover, Alabama. It is managed and partially owned by General Growth Properties and is Alabama's largest enclosed shopping center.  in Birmingham, AL and at the McRae's store at Turtle Creek Turtle Creek may refer to: Streams
  • Turtle Creek (Dallas County, Texas), a tributary of the Trinity River
  • Turtle Creek (Kerr County, Texas), a tributary of the Guadalupe River
  • Turtle Creek (Matagorda County, Texas)
 in Hattiesburg, MS. "In general, the Resort Shops are producing very favorable results with combined comp comp

See comparison.
 sales for Spring up over 40%. While these Resort Shops are setting the standard for the Ashworth and Callaway Golf apparel brands, we are very encouraged about how these successes are positively affecting our presentation and performance in other non-Resort Shop doors," Mr. Sims said.

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
 and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Callaway Golf is a trademark of Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. . Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facility in Oceanside, CA, and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 2003 and Form 10-Q's filed thereafter.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 9, 2004
Words:517
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