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Ashworth UK Ltd. Selected as the Official Apparel Sponsor of the Solheim Cup 2000.


Business Editors

CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 23, 2000

Ashworth Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ASHW), Wednesday announced its wholly owned European subsidiary, Ashworth UK Ltd., has been selected as the official apparel brand of the European ladies team at this year's Solheim Cup in Loch Lomond Loch Lomond (IPA pronunciation: ['lomənd]), (Scottish Gaelic Loch Laomainn) is a Scottish loch, located in both the western lowlands of Central Scotland and the southern Highlands.  Scotland and will use the event as a platform to launch their new 2001 ladies line in Europe.

The Solheim Cup will be played the 6th, 7th and 8th of October, 2000, and is one of the premier events in women's golf, which brings together the leading female golfers from both sides of the Atlantic. Ashworth's selection as the official apparel sponsor of the European women's team comes at a time when the brand continues to strengthen its position as premier brand in European golf.

Richard Palmer-Jones, Ashworth's European Marketing Manager stated, "Ashworth's position as a global golfwear brand places us in a unique position as the apparel sponsor of this prestigious event. All the outfits that the European ladies, caddies and the on-course staff will be wearing over the three-day event three-day event

a competition in the pleasure horse sport comprising usually one day each for dressage, cross country and show jumping.
 will be from the Ashworth Authentics line. Ashworth is the brand of choice and the event is the ideal vehicle to showcase our new ladies' wear collection. Our research indicates that ladies want golfwear that reflects the trends in mainstream fashion and we have made every effort to combine fashion with function by using performance and technical fabrics."

Tim Howland, Chief Executive of the Ladies European Tour The Ladies European Tour is a professional golf tour for women which was founded in 1979. It is based in England. Like many UK-based sports organisations it is a company limited by guarantee, a legal structure which enables it to focus on maximising returns to its members through , added, "We are delighted that the world's leading golfwear brand will be sponsoring the event. The initial feedback we have from the players on the new line has been excellent."

Ashworth, Inc. is a Southern California-based designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 related to the company's market position, finances, marketing plans and strategies. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, the impact of competitive products and pricing, the success of the women's and corporate divisions, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, potential inadequacy of booked reserves and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 1999.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 23, 2000
Words:402
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