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Ashworth Tees Up Movex Enterprise Software; Intentia Solution To Provide Better Operational Control and Reporting At Sportswear Manufacturer.


SCHAUMBURG, Ill. -- The sport of golf requires comfortable contemporary-styled apparel that doesn't impede im·pede  
tr.v. im·ped·ed, im·ped·ing, im·pedes
To retard or obstruct the progress of. See Synonyms at hinder1.



[Latin imped
 a player's natural movement. And the business of manufacturing golfwear requires technology that doesn't impede but easily grows with its user while keeping close track of operational performance.

High-performance golf apparel maker Ashworth Inc. recently licensed numerous Movex softwear applications from Intentia, a global enterprise solutions provider for the manufacturing, distribution and maintenance industries. Ashworth plans to use Movex for advanced planning, operational control, measurement and marketing purposes.

The software solution licensed by Ashworth includes the core Movex Business Engine, Demand Planner, Supply Chain Planner, eSales and Business Performance Warehouse applications.

"We needed a software solution for our business that was every bit as innovative as our golf-inspired sportswear," says Peter Case, Ashworth Chief Financial Officer. "We specifically selected Movex because it would offer us better control of our increasingly complex operations, as well as provide us with a foundation for quickly meeting business reporting requirements."

Ashworth expects the Movex solution to contribute to increased profitability by allowing the company to run a leaner operation with reduced inventory and more accurate forecasting. Use of Demand Planner will enable Ashworth to better anticipate seasonal market changes for fewer stock shortages and excess inventory.

"Thousands of manufacturers around the globe have seen solid returns on their investment in Movex and we have clearly demonstrated our solution's value to Ashworth," says David Rode, Chief Executive Officer and President of Intentia Americas. "Our partnership with Ashworth will provide a foundation for continued strong growth at this highly successful company."

About Ashworth

Ashworth, Inc., founded in 1987, designs, markets, and distributes men's and women's sports apparel, headwear head·wear  
n.
A hat or other covering for the head.
, and accessories in the US. Its men's division includes such brands as Authentics AUTHENTICS, civ. law. This is the name given to a collection of the Novels of Justinian, made by an anonymous author. It is called authentic on account of its authority.
     2. There is also another collection which bears the name of authentics.
, Ashworth Weather Systems (AWS AWS Amazon Web Services
AWS American Welding Society
AWS Advanced Warning System
AWS Advanced Wireless Services
AWS Automatic Weather Station
AWS Alien Workshop (skateboard company)
AWS Austria Wirtschaftsservice GmbH
), and fashion collections including knit and woven A woven is a cloth formed by weaving. It only stretches in the Bias directions (between the warp and weft directions), unless the threads are elastic. Woven cloth usually frays at the edges, unless measures are taken to counter this, such as the use of pinking shears or hemming.  shirts, pullovers, jackets, sweaters, vests, pants, shorts, headwear and accessories. The company's women's division also offers Authentics, AWS and fashion collections.

Ashworth distributes and sells its products through golf pro shops, resorts, off-course specialty shops, upscale department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , retail outlet retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 stores, colleges and universities, entertainment complexes, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 dealers, NASCAR/racing markets, outdoor sports distribution channels, and specialty-advertising firms. The company, based in Carlsbad, CA, also operates thirteen retail stores in the US.

Traded on the Nasdaq exchange, Ashworth is a publicly-held company. It was recently named as the lead apparel supplier for the US Open golf tournament through 2009. For more information, please go to www.ashworthinc.com

About Intentia

Intentia is the only global enterprise solutions provider 100% dedicated to bringing software applications and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to companies whose core processes involve manufacturing, distribution and maintenance--what we call the "make, move and maintain" market.

--100% of our resources are committed to this market.

--100% of our software is designed for this market.

--100% of our experience is in serving this market.

Intentia customers are typically medium to large organizations that operate in complex supply chains with tough competition and limited internal resources. They require the reliability, experience and security of a substantial supplier with the flexibility and specialist knowledge of their industries and processes.

Intentia solutions are built from the ground up with the specific needs of these customers in mind, and the ability to grow and change easily with their businesses. They simplify complex processes, anticipate customer demands and deliver added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 in both the short and long term--making them the intelligent choice.

Intentia was founded in 1984 and serves over 3,000 customer sites in some 40 countries around the world. Our business solutions currently comprise enterprise management, supplier relationship management, customer relationship management, supply chain management, value chain collaboration Working together on a project. See collaborative software. , enterprise performance management and workplace management.

Intentia is a public company traded on the Stockholm Stock Exchange The Stockholm Stock Exchange (Swedish: Stockholmsbörsen) is a stock exchange located in Stockholm, Sweden. Founded in 1863 [1] it is the primary securities exchange of the Nordic Countries.  (XSSE) under the symbol INT B. Visit Intentia's Web site at www.intentia.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 31, 2006
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