Ashworth Named No. 1 Golf Shirt Brand by Darrell Survey.Business Editors CARLSBAD Carlsbad, cities, United States Carlsbad (kärlz`băd). 1 City (1990 pop. 63,126), San Diego co., S Calif., on the Pacific coast; settled in the 1880s, inc. 1952. , Calif.--(BUSINESS WIRE)--Dec. 7, 2000 Ashworth Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ASHW) today announced that for the fifth year in a row the Darrell Survey has named Ashworth the leading brand in shirt usage among golf consumers. The survey also indicated that Ashworth has increased its market share in comparison to last year. The prestigious Darrell Survey, which conducts a leading golf industry consumer usage survey, placed Ashworth on top with a 13.6% usage share in the 2000 survey, up from 11.4% in 1999. Ashworth led the field in the majority of the demographic groups surveyed, as well as in the important low handicap handicap In sports and games, a method of offsetting the varying abilities or characteristics of competitors in order to equalize their chances of winning. Handicapping takes many, often complicated, forms. segments and 30-year-old and under age groups. Ashworth is currently at the highest market share in its history. Randall Herrel, chief executive officer, commented, "Ashworth is very proud to once again receive this recognition as it clearly demonstrates that we are the leader in our core business. We are excited about the opportunity to leverage the strength and superiority of the Ashworth brand as we continue to expand our focus into the casual and sportswear categories. Our new business casual collection is a natural extension of our products and a significant growth opportunity within our core market." Ashworth Inc. is a Southern California-based designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" . This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. related to the company's market position, finances, marketing plans and strategies. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, the impact of competitive products and pricing, the success of the women's and corporate divisions, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company. , potential inadequacy of booked reserves and other risks described in Ashworth Inc.'s SEC reports, including the report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended Oct. 31, 1999. |
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