Ashworth Inc. Named the Top Brand of Golf Apparel by Golf World Subscribers.Business Editors CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 23, 2000 Ashworth Inc. (Nasdaq:ASHW) today announced that the 2000 Golf World Subscriber Study has named Ashworth the top brand of golf apparel currently owned by Golf World subscribers. Specifically, this study shows that 58 percent of Golf World subscribers own Ashworth, and 50 percent of subscribers have purchased the Ashworth brand within the last 12 months. Golf World is one of the top golf related magazines on the market today. Their subscribers are well educated and committed golfers. Randall Herrel, president and chief executive officer commented, "We are extremely proud to be named as the favorite brand of Golf World's subscribers. It is an honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. for Ashworth and one which is particularly gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. as it is based on the feedback of our consumers. This recognition proves we are a leading golf apparel designer and further confirms the growth and strength of the Ashworth brand." Herrel concluded, "Also noteworthy, the survey indicated that over 60% of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. wear their golf apparel on other occasions, thereby reinforcing the fact, we believe, that Ashworth and other brands have a strong lifestyle appeal." Ashworth Inc. is a Southern California-based designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" . Visit our new Web site at www.Ashworthinc.com. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. related to the companys market position, finances, marketing plans and strategies. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, the impact of competitive products and pricing, the success of the womens and corporate divisions, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company. , potential inadequacy of booked reserves and other risks described in Ashworth Inc.s SEC reports, including the report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended Oct. 31, 1999. |
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