Ashworth Inc. Announces Debut of Kids Collection.Business Editors CARLSBAD, Calif.--(BUSINESS WIRE)--May 2, 2003 Ashworth Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ASHW), a leading designer of sportswear and golf apparel, today announced the debut of its new Ashworth Kids Collection. Available in stores this month, Ashworth Kids will initially offer three different unisex knit shirts that coordinate with pieces in the current Ashworth Brights Men's Collection. Focusing on fun and function, the pieces available include the classic stripe, a horizontal multi-color stripe and a solid white interlock A device that prohibits an action from taking place. shirt with fancy collar. All three styles will be offered in vibrant primary colors those developed from the solar beam by the prism, viz., red, orange, yellow, green, blue, indigo, and violet, which are reduced by some authors to three, - red, green, and violet-blue. These three are sometimes called fundamental colors. See under Color. See also: Color Primary . The collection will also be expanded in future seasons and will coordinate with the Ashworth Men's Collection. This collection is designed with the intention of giving children between the ages of 5 and 12 a high quality apparel choice that can be worn to school, to resorts or on the course. Eddie Fadel, senior vice president of design and merchandising, is excited about the new Kids Collection stating, "Ashworth has always appealed to the young up and coming golfer; through the development of the Kids Collection we are reinforcing that heritage. Golf is a family sport and we are excited to continue in our commitment to support the game and the entire family with our collections for Men, Women and now Kids." Chris DiMarco's son and daughter, Christian and Amanda, will be modeling for the Ashworth Kids Collection. An Ashworth PGA Tour The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR". Team member and model in Ashworth's Fall 2003 and Spring 2004 catalogs, DiMarco is proud to be able to include his family in the Ashworth Kids photo shoot. A special Father's Day promotion will feature imagery of DiMarco and his kids in matching knit shirts. This promotion will help to officially launch the new collection. Other marketing support of the Ashworth Kids Collection will include special hang tags, point of purchase and selected consumer advertising. The Ashworth Kids Collection will be available at finer pro shops and resorts, select high-end department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. and at the Ashworth Studio Store in Costa Mesa Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif. For golf clubs and resorts, there will be the option of club or resort logo placement. Ashworth Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" . Ashworth products include four main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Ashworth 7(TM) addresses the demand for business casual sportswear. Callaway Golf is a trademark of Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. . Ashworth Inc., 2765 Loker Avenue West, Carlsbad, Calif. 92008 is an Official Licensee of Callaway Golf Company. To learn more, visit our Web site at www.ashworthinc.com. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. related to the company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the impact of competitive products and pricing, the success of the Callaway Golf Apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company. , potential inadequacy of booked reserves and other risks described in Ashworth Inc.'s SEC reports, including the report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended Oct. 31, 2002 and Form 10-Q's filed thereafter. |
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