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Ashworth Brand Ranked Again as the Number One Shirt Brand.


Business Editors

CARLSBAD, Calif.--(BUSINESS WIRE)--Dec. 10, 2003

Ashworth, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ASHW), a leading golf lifestyle sportswear company, announced it is once again ranked by the Darrell Survey as the number one golf brand in shirt usage among golf consumers. This is the seventh consecutive year that Ashworth has been ranked number one. Conducted annually, the prestigious Darrell Consumer Survey ranked Ashworth with the largest usage among golfers with a 12.6% market share. The second ranked shirt brand had a 7.7% market share.

"We are pleased with our seventh consecutive ranking as the market share leader, confirming once again that the Ashworth brand is the leading authentic golf lifestyle brand," commented Randall L. Herrel, Chairman and Chief Executive Officer. "We believe our continued leadership in market share is a testament to our brand strength and our ability to provide our consumers with sportswear that has style, function and performance for on and off course wear."

In addition, Ashworth, Inc., the official apparel licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor)


LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n.
 of Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. , in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , reported that it nearly doubled the Callaway Golf apparel brand's market share to 1.3% from 0.7% in 2002. Ashworth, Inc., launched the Callaway Golf apparel line at the 2002 PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 Merchandise Show in Orlando, FL. "We are excited by the early success of the Callaway Golf apparel line. This is very encouraging growth for such a new apparel line," commented Mr. Herrel.

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
 and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facilities in Oceanside, CA and Basildon, England and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 2002 and Form 10-Q's filed thereafter.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 10, 2003
Words:512
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