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Ashworth Announces Release of 'The Ashworth(R) Perfect Foursome'; Golf Trade to Get First Look at Exclusive Product Offering in August 2006.


CARLSBAD, Calif. -- Ashworth, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced an exciting 5-fold program of four Ashworth product releases for Spring 2007. The Ashworth(R) Perfect Foursome will be presented to the golf industry including leading PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 golf professionals throughout the U.S., with first product deliveries arriving in stores by December 2006.

The program will be announced to accounts through a custom Ashworth mailer (1) An e-mail program. See e-mail program.

(2) A message sent by an e-mail program.

(3) A person or organization sending e-mail.
 providing all product information and a call to action. In addition, Ashworth is running special 4-page inserts in PGA Magazine in August and September 2006 to announce the program to the trade. To help drive sell-through in Spring 2007, Ashworth will be running a series of consumer ads in February through May 2007.

Product seeding and wear testing are critical to the success of any new product. In order for accounts to personally experience the commitment Ashworth has made in providing the finest quality golf-inspired sportswear on the market today, many of Ashworth's top accounts will receive a complimentary NANO-TEX(TM) Doeskin doe·skin  
n.
1.
a. The skin of a doe, deer, or goat.

b. Leather made from this skin, used especially for gloves.

2. A fine, soft, smooth woolen fabric.

3.
 Windshirt, giving them an opportunity to experience the newest windshirt in the industry that is exclusive to Ashworth.

Many of Ashworth's long-term accounts will remember the original 3028 shirt making its original debut over 15 years ago. This 100% cotton golf shirt became the golfer's 'tried and true' choice for many years and is known for its comfort and durability. As a part of the Ashworth(R) Perfect Foursome seeding program, all Ashworth sales representatives will be personally introducing the new 3028 to accounts with a complimentary shirt.

Each account that participates in The Ashworth(R) Perfect Foursome will also have the opportunity to win a round of golf with a foursome of its choice at their home course with one of the Ashworth PGA Tour The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR".  players.

In 2007 Ashworth celebrates its 20th anniversary as one of the golf industry's worldwide leaders in authentic golf wear. "Ashworth has been very instrumental in changing the way players approach their apparel choices on and off the course. Over the past 20 years, Ashworth has been able to identify several key styles that have stood the test of time in their ability to stay 'fashion relevant' and drive performance in today's highly competitive market. The Ashworth(R) Perfect Foursome includes 4 key styles that best represent the breadth of the Ashworth line and have been 'performance enhanced' to make them unique in today's market. In addition, careful attention has been given to each style in retaining the appeal of what made them successful over the course of the past 20 years," commented Gary Sims, EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 Sales & Marketing.
Ashworth is proud to present The Ashworth(R) Perfect Foursome:

The New 2881M EZ TECH(R)
'100% Cotton With Maximum Performance'

Ashworth's EZ TECH(R) performance is unique in its application to 100%
cotton. The new 2881M now offers moisture wicking while retaining all
the same performance characteristics as the original: resists
shrinkage, resists wrinkling, resists pilling, resists color fading
and is easy care and breathable.

The New 5593N -- NANO-TEX(TM) Doeskin Windshirt
'Introducing The Perfect Performance Windshirt'

The next generation of this original Ashworth classic utilizes an
exclusive technology (Ashworth retains exclusivity in the golf apparel
category) that transforms the molecular structures of fibers to create
fabrics that offer improved stain resistance, water repellency and
moisture wicking while keeping a soft and luxurious hand making it
very quiet. This process is unique from other processes, as it will
retain its performance properties over the life of the garment; it
will not wash out.

The New 3028 Classic Golf Knit

Remaining true to the original vision, this shirt remains 100% cotton,
upgraded to a soft fine-gauge pique and enhanced in its ability to
breathe in hot, humid conditions.

The New AWS(R) 0243 Ottoman Knit Shirt
'The Perfect Ultra-Light Knit Shirt'

The base layer in Ashworth's unique AWS(R) 3-layer performance system,
this ultra-light knit specializes in body moisture management as it
keeps the skin dry and comfortable.


Randall L. Herrel, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ashworth, Inc., commented, "Ashworth has consistently been on top of the leader board with regard to having a good, solid Authentics classification business. Our brand has consistently outperformed the competition in providing the industry with the finest foundational product that drives the majority of the apparel business year in and year out. This special collection represents 4 items expected to become 'best in class' in 2007 and beyond."

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
 and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases popular items from the Ashworth line. Ashworth Weather Systems(R) and AWS AWS Amazon Web Services
AWS American Welding Society
AWS Advanced Warning System
AWS Advanced Wireless Services
AWS Automatic Weather Station
AWS Alien Workshop (skateboard company)
AWS Austria Wirtschaftsservice GmbH
(TM) utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. . Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor)


LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n.
 of Callaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 ("Gekko"), a leading designer, producer and distributor of headwear head·wear  
n.
A hat or other covering for the head.
 and apparel under The Game(R) and Kudzu kudzu (kd`z), plant of the family Leguminosae (pulse family), native to Japan. (R) brands. This strategic acquisition provides opportunity for additional growth in new three, quality channels of distribution for the Ashworth(R) and Callaway Golf apparel brands as well as further growth from The Game and Kudzu brands' sales into the Company's three traditional distribution channels. The Game brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 dealers that serve the high school and college markets. The Game brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 related to the Company's market position, finances, operating results, marketing and business plans and strategies within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, changed circumstances or unanticipated events unless required by law. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the identification and evaluation of strategic alternatives, timely development and acceptance of new products, as well as strategic alliances, the integration of the Company's acquisition of Gekko Brands LLC, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, the potential inadequacy of booked reserves, the successful operation of the new distribution facility in Oceanside, CA, and other risks described in Ashworth, Inc.'s SEC reports, including the annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 2005, quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
 filed thereafter and amendments to any of the foregoing reports, including the Form 10-K/A for the year ended October 31, 2005.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 26, 2006
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