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Ashworth, Inc. Ships Exciting New Callaway Golf Apparel Line.


Business Editors

CARLSBAD, Calif.--(BUSINESS WIRE)--April 2, 2002

Ashworth, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ASHW), a leading designer of sportswear and golf apparel, today announced the start of initial shipments of its highly anticipated Callaway Golf(R) apparel into approximately 1,000 doors nationwide.

While the official launch of the new Callaway Golf(R) apparel line is scheduled for Fall 2002 (June 2002), Ashworth, Inc. developed a limited pre-launch offering due to strong demand from retailers, which is scheduled for mid Spring deliveries. The Fall and Holiday 2002 lines recently received strong reactions at the PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 Show and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 market week.

The Callaway Golf(R) apparel line consists of two distinct collections. First is the Callaway Golf(R) Collection, a sportswear collection consisting of rich styling with a sophisticated color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images.  and is perfect for evenings, office settings or even on-course play. Callaway Golf(R) Collection is targeted at better department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , men's specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
 and green-grass pro shops. Second is Callaway Golf(R) Sport Collection, which is designed and fitted with the active golfer in mind, using a combination of bold color and logoing and is well suited for on-course performance. The Sport line distribution is focused at a more active market including public and private golf facilities as well as off-course golf specialty stores and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 stores. The Sport line is designed to appeal to a more active individual, and is distributed to the off-course market with a lesser emphasis to on-course green grass shops.

The early demand for the product has been very high, surpassing sales projections.

Ashworth, Inc. is a Southern California-based designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale department and specialty stores. Ashworth(R) products include four main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Ashworth 7(TM) addresses the demand for business casual sportswear. Ashworth is the exclusive licensing partner, in selected markets, for men's and women's Callaway Golf(R) apparel.

To learn more, please visit our Website at www.ashworthinc.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the impact of competitive products and pricing, the success of the women's and corporate distribution channels, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, potential inadequacy of booked reserves and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 2001.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 2, 2002
Words:512
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