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Ashworth, Inc. Launches Fall 2005 Callaway Golf Apparel Product Line Innovations at PGA Merchandise Show.


CARLSBAD, Calif. -- Ashworth, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ASHW), a leading designer of golf-inspired lifestyle sportswear and golf apparel, today announced details of the product innovations that it showcased in its Callaway Golf apparel booth during the 2005 PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 Merchandise Show in Orlando, FL and at a reception for customers and trade journalists held on Thursday, January 27 at the Golf Digest Golf Digest is a monthly golf magazine published by Advance Publications in the United States. It is a generalist golf publication covering recreational golf and men's and women's competitive golf.  hospitality Suite at Orlando's Orange County Convention Center The Orange County Convention Center (OCCC) is the primary public convention center in Central Florida. The large complex is located on International Drive, a major tourist area in Orlando, Florida. .

The PGA Show opening night reception for Callaway Golf apparel met with great success, with over 160 Callaway Golf apparel customers and 25 media representatives in attendance. Randy Herrel, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Ashworth, Inc. opened the event with introductions and insight into the newest Callaway Golf apparel product innovations, followed by an in-depth interview with Callaway Golf apparel management as they described the new product lines presented on live models throughout the evening.

Featured at the reception and presented on the PGA Show floor throughout the week were the Callaway Golf apparel men's X-Series, Collection and Sport lines and the new Callaway Golf apparel Women's Collection. Building upon the Callaway Golf Pro-Series, the Men's X-Series makes extensive use of the Company's expertise in technical fabrics, with hydrophilic hydrophilic /hy·dro·phil·ic/ (-fil´ik) readily absorbing moisture; hygroscopic; having strongly polar groups that readily interact with water.

hy·dro·phil·ic
adj.
 breathable breath·a·ble  
adj.
1. Suitable or pleasant for breathing: breathable air.

2. Permitting air to pass through: a breathable fabric.
 laminates, stretch and thermal regulator fabrications. All aspects of the X-Series line combine performance, fit and style.

Similarly, the Callaway Golf apparel Women's Collection includes items that are moisture wicking, breathable and water- and wind-resistant, combining the latest fabric technologies, easy care and a superior drape drape
v.
To cover, dress, or hang with or as if with cloth in loose folds.

n.
A cloth arranged over a patient's body during an examination or treatment or during surgery, designed to provide a sterile field around the area.
 for a fresh, forward fashion appeal that creates a balance between fashion and function.

"The X-Series is a perfect marriage of technology and style," said Marty Hackel, Fashion Director of the Golf Digest Companies. "The women's Callaway Golf apparel Collection is spectacular, showing versatility in its assortment and workability and wearability in its color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images. . This is just outstanding sportswear that adapts itself to the new, contemporary lifestyle."

The Callaway Golf Big Bertha Big Bertha

Either of two different sets of long-range artillery produced by the Krupp works (see Thyssen Krupp Stahl) in Germany during World War I. The first were 420-mm (16.5-in.) howitzers used by German forces advancing through Belgium in 1914.
 Pique Polo in the Men's line is the industry's first 100% Pima Cotton knit that resists wrinkling, shrinking, facing and pilling. A national coordinated launch of the Big Bertha Pique Polo begins February 1 throughout the U.S. market, including a print advertising campaign and a Callaway Golf ball gift-with-purchase promotion.

"We are proud to introduce this season's new and exciting product innovations to the PGA Merchandise Show," commented Mr. Herrel. "Our team has worked long and hard to bring functionality and freshness to the Fall '05 lines, and we were pleased by the enthusiastic reactions we received at the Callaway Golf apparel reception and throughout the PGA Merchandise Show weekend."

"We are excited to share our latest innovations with the PGA Merchandise Show attendees, including intelligent fabrics that adjust to changes in both temperature and moisture," said Senior Vice President of Sales Gary Sims. "Callaway Golf hard goods set a very high standard in terms of cutting-edge technology, and we believe we have met our goal of measuring up to that standard on the apparel side."

The PGA Merchandise Show is the premier marketplace for golf manufacturers, course management, apparel, and other golf related products and services. By providing both attendees and exhibitors with the forum to network and further develop their careers through Educational Conferences, as well as the opportunity to test products first hand through interactive events, The PGA Merchandise Show is unmatched within the industry.

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. . Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008, is an Official Licensee of Callaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 ("Gekko"), a leading designer, producer and distributor of headwear head·wear  
n.
A hat or other covering for the head.
 and apparel under The Game(R) and Kudzu kudzu (kd`z), plant of the family Leguminosae (pulse family), native to Japan. (R) brands. This strategic acquisition provides opportunity for additional growth in three new, quality channels of distribution for the Ashworth(R) and Callaway Golf apparel brands as well as further growth from The Game(R) and Kudzu(R) brands' sales into the Company's three current distribution channels. The Game(R) brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game(R) brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu(R) brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the integration of the Company's recent acquisition, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facility in Oceanside, CA, and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 2003 and Form 10-Q's filed thereafter.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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