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Ashworth, Inc. Global Launch of the New AWS -- Ashworth Weather Systems -- Technical Product Line for Spring 2006; Features a Unique Three-Layer Performance System Created and Engineered for the Core Golf Market.


CARLSBAD, Calif. -- Ashworth, Inc. (Nasdaq:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced the Spring 2006 debut of AWS AWS Amazon Web Services
AWS American Welding Society
AWS Advanced Warning System
AWS Advanced Wireless Services
AWS Automatic Weather Station
AWS Alien Workshop (skateboard company)
AWS Austria Wirtschaftsservice GmbH
 (Ashworth Weather Systems), a complete and fully updated collection of technical golf apparel incorporating a three-layer system of performance fabrications that work together to enhance the golf experience.

The full range of men's and women's Ashworth Weather Systems (AWS) golf apparel for Spring 2006 features a unique three-layer performance system engineered for golf performance to remove moisture from the skin, insulate in·su·late  
tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates
1. To cause to be in a detached or isolated position. See Synonyms at isolate.

2.
 the body and protect the golfer from the elements. Ashworth, the original innovator of authentic performance on-course golf apparel, has raised the bar in creating the next generation of technical performance products for the golf market.

The key to the performance of AWS is its three-layer system. The moisture-wicking Base-Tech first layer breathes and keeps the player dry and comfortable. The Thermal-Tech second layer blocks wind and balances the body's temperature as it breathes. The Outer-Tech featherweight fabrication fabrication (fab´rikā´shn),
n the construction or making of a restoration.
 used in the outer layer protects against rain and wind. The layers of AWS garments function together for an active performance fit to offer a complete performance system for all climates around the world.

Ashworth is introducing new in-store fixtures and a consumer point-of-sale campaign detailing the advantages of the unique AWS three-layer performance system. AWS pre-bookings will begin in July, and the line will launch in stores in November.

Gary Sims, Sr. V.P. Sales and Marketing, commented, "Our tradition of top-quality authentic apparel for the dedicated golfer has been dramatically updated and enhanced in the Spring 2006 AWS collection. By staying close to golfers and applying everything we know about technical fabrications to their needs, Ashworth has again set a standard by which other golf apparel will be judged."

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. . Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 ("Gekko"), a leading designer, producer and distributor of headwear head·wear  
n.
A hat or other covering for the head.
 and apparel under The Game(R) and Kudzu kudzu (kd`z), plant of the family Leguminosae (pulse family), native to Japan. (R) brands. This strategic acquisition provides opportunity for additional growth in three new, quality channels of distribution for the Ashworth(R) and Callaway Golf apparel brands as well as further growth from The Game(R) and Kudzu(R) brands' sales into the Company's three current distribution channels. The Game(R) brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR". , resorts, entertainment complexes and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 dealers that serve the high school and college markets. The Game(R) brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu(R) brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the integration of the Company's recent acquisition, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory Obsolete Inventory

Term that refers to inventory that is at the end of its product life cycle and has not seen any sales or usage for a set period of time usually determined by the industry. This type of inventory has to be written down and can cause large losses for a company.
, potential inadequacy of booked reserves, the successful operation of the new distribution facility in Oceanside, CA, and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended October 31, 2004 and Form 10-Q's filed thereafter.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2005
Words:717
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