Ashworth, Inc. Announces Strong Sell-Throughs of New A.W.S. Collection; Successful Global Launch in U.S., Canada, Mexico, Europe and Asia.

CARLSBAD, Calif. -- Ashworth, Inc. (NASDAQ:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced strong initial sell-throughs of the spring / summer 2006 AWS (Ashworth Weather Systems) collection. The first spring delivery arrived in December and early indicators point to a highly successful launch. "Ashworth's launch of the AWS collection in both men's and women's was one of Doral Resort Shop's top sellers in both our golf shop and the merchandise pavilion for The Ford Championship. Our guests love the light and rich performance fabrics, great colors and the excellent styling that AWS offers," commented Nathan Stith, Golf Retail Manager at Doral Resort and Spa.

AWS is a unique 3-layer system that utilizes advanced technology to create a balance between fashion and function in a variety of climatic conditions. Offered as a comprehensive collection for both men and women, AWS features a next-to-skin layer that removes moisture from the skin, a thermal layer to provide warmth and an outer layer to protect the golfer from the elements. Jim Dougherty, Director of Sales for Ashworth, commented, "Fall is traditionally the optimum season for this type of offering but spring and summer can offer up additional opportunities as well. The AWS line is designed to provide comfort in hot and humid conditions and keep the player dry during those summer showers. Spring's top selling styles include the raglan self collar 'Tech Mesh' polo in the base layer and in the thermal layer our long sleeve 'Loop Back' half-zip is doing very well. In addition, the AWS headwear line, produced exclusively by The Game, has quickly become one of our best selling headwear collections. We are very pleased about the feedback from our accounts, which indicate that the consumer is understanding and relating to our unique technology story and the theory behind the AWS layering system."

For almost 20 years Ashworth has consistently placed a strong emphasis on comfort, performance, function and playability and AWS has successfully brought the 3 attributes together in one complete collection. The Ashworth loyalists have always followed the tour closely and the golf apparel brand has been very successful in wear-testing products on some of golf's top tour professionals. Ashworth named PGA Tour Professional, Stuart Appleby, as the official player / spokesman for AWS in 2006. Ashworth was delighted to see Stuart win his 3rd consecutive Mercedes Championship this year wearing the new AWS product throughout the entire week of play. "The conditions in Hawaii can be very challenging and unpredictable. With all of the many distractions and challenges during tournament play my clothing has to provide me with optimum performance; it cannot be a distraction. The new AWS products keep me cool and comfortable during play, allowing me to concentrate on my game," commented Stuart Appleby following his most recent victory.

In Europe, the new performance line has had a particularly strong showing according to Grahame Jenkins, Managing Director of the European operations, "Europe has always been the true proving ground for any serious performance line. With dramatic climatic changes occurring during the course of any given week, one never really knows what weather will be encountered during a round of play. Our customers have been very pleased with the range of product and complete protection from the elements that the AWS layering system offers," commented Jenkins. Bob Millar of the Auchterlonies Golf Shop, known as the oldest fully operational golf shop in the world located in St. Andrews, Scotland, had this to say about the performance of the new line at golf's most famous course, "I have always stocked Ashworth as my main apparel brand and I am delighted with the new AWS look. This collection brings into the shop a good selection of bright performance product. In Scotland we need the 3-layer system as we often have all 4 seasons in one day. Ashworth continues to design fresh and innovative product. Each and every year, the demand for Ashworth from our customers is very high."

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"), a leading designer, producer and distributor of headwear and apparel under The Game(R) and Kudzu(R) brands. This strategic acquisition provides opportunity for additional growth in new three, quality channels of distribution for the Ashworth(R) and Callaway Golf apparel brands as well as further growth from The Game(R) and Kudzu(R) brands' sales into the Company's three current distribution channels. The Game(R) brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game(R) brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu(R) brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no responsibility to publicly release the results of any revisions to these forward-looking statements that may arise from changing circumstances or unanticipated events. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the integration of the Company's recent acquisition, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory, the potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facility in Oceanside, CA, and other risks described in Ashworth, Inc.'s SEC reports, including the annual report on Form 10-K for the year ended October 31, 2003 and quarterly reports on Form 10-Q filed thereafter.