Ashworth, Inc. Announces Plans for the 2004 PGA Show.

Sports Editors/Business Editors

CARLSBAD, Calif.--(BUSINESS WIRE)--Oct. 6, 2003

Ashworth, Inc. (Nasdaq:ASHW), a leading designer of men's and women's sportswear and golf apparel, today unveiled the brand's exciting and innovative plans for the 2004 PGA Show to be held in Orlando, FL., January 29th to February 1st.

"The original purpose of tradeshows was to not only showcase the latest in product, but more importantly, they present an opportunity for building strong relationships. In addition, the apparel industry has a history of infusing energy and excitement into the tradeshow arena. Our goal is to bring back some of that energy as we build and strengthen existing and future relationships in 2004," stated Randall L. Herrel, President and CEO of Ashworth.

Showcasing Fall/Holiday 2004 Fashion

Ashworth apparel and Callaway Golf apparel (Ashworth is the official apparel licensee of Callaway Golf apparel), two of the golf apparel industry's power houses, will be leading off next year's PGA Show with a runway fashion show, followed with a party for all invitees. The event will feature a live band, dancing, hors d'oeuvres and cocktails. This is a night that will truly bring back memories from golf's heyday. "Tradeshows shouldn't only be about the hard work of running a business. We need to take some time to share in our success with those individuals that together help make up this great industry. Apparel has traditionally been about 'the season's unveiling', or the 'opening night' and was always met with great expectation...after all, there's no better way to show fashion; the fit, drape, fabrication and color, how it moves. You can only experience that on a runway with live models," said Eddie Fadel, Senior VP of Design and Merchandising, Ashworth apparel and Callaway Golf apparel.

"It's no secret that the past few years have presented the golf industry with a very challenging business environment. What better way to kick off a week in Orlando at the PGA Show than a party. We can all take some time out from our busy week to thank our many customers for their continued support. This event allows us the opportunity to see the majority of our accounts in one great evening," commented Peter Holmberg, Ashworth Senior VP of Sales.

Jim Fitzpatrick, VP Sales for the Callaway Golf Green Grass Division, commented on the excitement surrounding the new Callaway Golf apparel line and opportunities at the show, "Callaway Golf apparel is a relatively new business, and we feel this is a perfect opportunity to showcase the unique personality of this exciting golf apparel brand. All of us in the Callaway Golf apparel Division are looking forward to celebrating 2004 with many of our existing accounts as well as meeting new accounts. This will be a party you don't want to miss."

Ashworth apparel and Callaway Golf apparel will also be featuring the new Fall/Holiday '04 lines on the show floor in the Convention Center for the duration of the show. However, look for a few new twists on the showing spaces as well.

Throughout its history, Ashworth has been a strong supporter of the PGA of America. A longtime contributor to the PGA Retirement Plus Program, the brand also possesses a firm commitment to supporting PGA section tournaments. Giving back to the game is a large part of Ashworth's heritage.

Next year will prove to be no exception; in celebration of 17 successful years in the golf business, Ashworth will be making a significant contribution to the PGA of America to further promote the game that we all draw our success from. Ashworth apparel and Callaway Golf apparel feel it is vitally important to recognize and support the significant effort the PGA of America has put forth to generate new interest in the game as well as retaining longtime players. "All successful companies need to consistently focus their message. We feel that there's no better place than the PGA Show to demonstrate our vision for the new year, and that vision clearly is not only about great product, but also includes increased support for the game itself," said Gary Sims, Vice President of Sales.

Ashworth has always been about new innovation and setting trends. "As we've explored different ways to approach our business, the PGA Show is the ideal venue to try something that hasn't been done in quite some time. By consolidating and streamlining our operations on the tradeshow floor, we will be able to redirect some of those funds into other areas that we believe will ultimately benefit the golf industry in a very tangible way," concluded Mr. Herrel.

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory, potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facilities in Oceanside, CA and Basildon, England and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K for the year ended October 31, 2002 and Form 10-Q's filed thereafter.