Ashley Tisdale's Debut Album Soars with ShoZu Phone Videos.Warner Bros. Records Warner Bros. Records Inc. is an American record label that operates as a wholly owned subsidiary of Warner Music Group. It is internationally known as WEA International Inc. Puts Singer on Map with Low-Cost Mobile-to-Web Viral Marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. Tool ORLANDO, Fla. -- Ashley Tisdale Ashley Michelle Tisdale (born July 2 1985)[1] is an American actress and singer. After appearing in several television roles during the late 1990s and early 2000s, she became known to young audiences for playing Maddie Fitzpatrick on the Disney Channel Original Series , the 21-year-old actress whose debut album for Warner Bros. Records bowed at #5 last month, has become the first performing artist to make the charts on her freshman outing with the aid of an Internet-enabled camera phone. The strategy hatched by the record label has turned Tisdale into a YouTube star and helped drive over 65,000 first week sales of her "Headstrong head·strong adj. 1. Determined to have one's own way; stubbornly and often recklessly willful. See Synonyms at obstinate, unruly. 2. Resulting from willfulness and obstinacy. " CD. Ashley's first single, "Be Good To Me" is currently climbing the Top 40 radio chart, with Z100 (NYC NYC abbr. New York City NYC New York City ) leading the pack. Using a handset equipped with one-click image uploading technology from ShoZu Inc., Tisdale has created and posted dozens of personal behind-the-scenes videos that have generated more than 6.7 million YouTube views at an average of 225,000 views per clip. Her YouTube channel has ranked #4 in the music category for months and is the #5 most-viewed of all channels this month. Tisdale has used the ShoZu phone to chronicle everything from dressing room interviews to a panic over losing her keys, scenes from the album release party, and a live performance of the song "He Said She Said," all with a girl-next-door demeanor that has endeared her to legions of teenage fans. She has also documented her experiences on tour with "High School Musical," the Disney production that began with a television movie in which she also had a role. "Ashley understands the power of posting video directly from her phone and her ShoZu phone is a natural fit for her personality" said Jeremy Welt, VP New Media, for Warner Bros. Records. "While the original goal was to use ShoZu to deal with her busy schedule, her ShoZu video clips became one of the main ways we built anticipation for her solo debut." "Anyone can use our image uploading service to share images from their mobile phones with a click, but Ashley Tisdale has proved that a superstar can use it to help build a career," said Jen Grenz, Global Partner Marketing Director for ShoZu. "It's a new way to keep your fan base interested, and it provides two critical benefits -- intimacy and immediacy -- that fit right into today's culture of celebrity and 24x7 connectivity." Tisdale is among of a group of artists that Warner Bros. Records has equipped with ShoZu-powered phones to enhance the use of the mobile channel in their street marketing efforts. ShoZu's Share-It service enables users to upload photos and video clips captured on their camera phones with fewer clicks, at higher resolution and to more Web destinations than any other method. Users also have the unique ability to add titles or tags after uploading, exchange comments between Web and phone, and upload any image to multiple destinations for a single data fee. Current destination options include online communities such as YouTube, Buzznet, Flickr, Kodak EasyShare Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot printers, printer docks, accessories, camera docks, software, and online print services. EasyShare was first introduced in 2001. Gallery, MSN's Windows Live Spaces A social networking site from Microsoft that enables users to share personal information and photos and write a blog. It also includes an event planner that invites guests. Windows Live Writer is a desktop word processing application that publishes directly to Windows Live Spaces, , Textamerica, Webshots, Pikeo and Moblog.uk; personal blogging sites Blogger, TypePad and WordPress; citizen-contributed photojournalism sites such as CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. and Scoopt; and any FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to or email address See Internet address. . ShoZu also offers a "ZuCast" media delivery service that provides automated, zero-click delivery of videos, photos, music, games, news and other user-selected content directly to the mobile phone. ShoZu's proprietary data replication technology allows files to be downloaded invisibly in the background without the need for users to open a mobile phone browser, perform complex multi-click navigation sequences, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Both services are available on nearly 153 handsets, including Symbian, Java, Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. Mobile and BREW devices. About ShoZu ShoZu is a mobile media service that enables consumer and media companies to interact with customers on their mobile phones through fast, easy exchange of multimedia content and web-based services. The company's patented technology allows consumers to download and upload photos, videos, music, text and other digital content to and from the handset without the need to open a mobile browser, wait for pages to load, interrupt phone calls, start over in the event of a dropped connection, or sync to a PC. Services include innovative ZuCasts that deliver content to the handset automatically, one-click uploading of camera phone images and video clips to community websites and other destinations, and two-way mobile-to-web messaging and interactivity. For more information, visit www.shozu.com/aboutus. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion