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Ashley HomeStore DFW/El Paso Calls on GERS to Support Rapid Growth.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Package Combines GERS Retail Solutions and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Hardware for Increased Capabilities and Improved Performance for Dallas-Fort Worth Stores

GERS Retail Systems, the leading provider of real-time, closed-loop retail management solutions for the retail industry, today announced independently owned and operated Ashley Furniture HomeStore, of Dallas-Ft. Worth and El Paso El Paso (ĕl pă`sō), city (1990 pop. 515,342), seat of El Paso co., extreme W Tex., on the Rio Grande opposite Juárez, Mex.; inc. 1873. , Texas, has taken advantage of their Jumpstart Program, developed in conjunction with hardware reseller and GERS business partner Agilysys, to acquire a package consisting of GERS solutions and IBM hardware. Solutions to be implemented in Ashley's Dallas-Fort Worth and El Paso stores are: Sales Channel Management, Merchandising, Inventory, Financials, along with FurnishNet, an Internet-based solution for electronic document exchange.

"The Windows-based software system that we founded our company with has now become a limiting factor A factor or condition that, either temporarily or permanently, impedes mission accomplishment. Illustrative examples are transportation network deficiencies, lack of in-place facilities, malpositioned forces or materiel, extreme climatic conditions, distance, transit or overflight rights,  in accommodating our future growth plans," said Shelley Levitz, Co-Owner and CFO See Chief Financial Officer.  of Ashley Furniture HomeStore DFW/EL Paso. "GERS' solutions meet the rigorous needs of high-volume POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 as well as our critical requirements for a robust and comprehensive back-end system."

Key to meeting their individual Ashley Furniture HomeStore needs is GERS Sales Channel Management, which processes complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and  orders and connects customers, orders and inventory to powerful POS applications in real-time. An easily learned, easy-to-use GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface.  sales application will enable their Ashley Furniture HomeStore's sales associates to more quickly answer customers' questions about product availability, options, and delivery, and provide faster, more efficient checkout.

Other benefits provided by GERS solutions include advanced inventory control to facilitate higher turns, greater control of picking and receiving for increased warehouse productivity, real-time delivery scheduling that will increase customer satisfaction, extensive customization and automation capabilities, as well as high-level security and auditing functionality.

"Strengthening the Levitz' Ashley Furniture HomeStore operations with GERS solutions will enable them to create a greater customer experience and achieve their goals for growth," said Phillip Kenney, Vice President of Marketing for GERS Retail Systems.

About GERS Retail Systems

GERS Retail Systems is a leading supplier of software solutions that empower decision makers to make the right decisions right now. By facilitating the real-time flow of transactions and information across the entire retail organization, our solutions enable retailers to consistently anticipate, understand, and fulfill their customers' expectations for products that are priced, located, and timed to meet consumer demands in every selling season. For more information, please visit www.gers.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 20, 2004
Words:388
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