Ash Brokerage Selects Brainshark to Increase Effectiveness of Communications with Independent Agents ; Ash Experiences Marked Increase of Business Results Within Two Weeks of Content Delivery.

WALTHAM, Mass. -- Brainshark, the leader in on-demand rich-media communications solutions, today announced that Ash Brokerage, a full service, nationwide insurance brokerage agency, has selected Brainshark to help strengthen communications with and educate their brokers.

Ash first utilized Brainshark-delivered rich content to provide their brokers with access to on-demand, educational presentations created by insurance carriers such as Prudential, Lincoln National Life, and ING. These presentations were co-branded by the carriers and Ash Brokerage, and introduced by presenters from Ash. Based on the positive response to this initiative, Ash now delivers their own educational and marketing content on topics such as their Life Insurance Audit, Long Term Care Insurance as well as background about Ash's additional unique service offerings. The content available through the Ash Brokerage Web site via their broker Sales Tools center, and Ash is also able to deliver particular topics as easily as sending a Brainshark presentation URL within an email to their broker audiences.

"Our agents love this product. The ability to view on demand presentations enables our brokers to be brought up to speed on products or concepts very quickly and at their convenience. What previously would have required a 40 minute one-on-one discussion has now been replaced with a 15 minute Brainshark presentation that can be viewed anytime, without taking time away from clients," said Michael Ball, VP of Sales and Marketing, Ash Brokerage. "Once our agents see how fast and easy it is to use Brainshark's point and shoot technology to customize a 5-10 minute presentation for use with their own clients, they're just thrilled. We're able to provide them with not only education, but a practice-building tool."

An industry driven by constant product updates, deadlines and ever-changing customer offers, Ash Brokerage has replaced traditional paper and email-based communications or plain HTML with the efficiency and impact of rapidly-delivered rich media. Using Brainshark, Ash recently delivered an email campaign to 7000 brokers that included a link to a presentation about a very timely offering. The Company was able to create and deliver content within a few days, and within two weeks Ash began to experience significant business results after more than 15% of brokers listened to their Brainshark presentation.

"Ash's story is a great example of how financial services organization are delivering a consistent yet customized message at each touch point in the channel relationship," said Joe Gustafson, CEO, Brainshark, Inc. "Companies are looking to Brainshark to help them deliver real value to their channel partners and customers by making it easy to deliver education and insight direct from their company experts in a way that is personal and engaging - and more importantly, delivers business results."

To view a sample presentation by Ash Brokerage, please visit:

Take your practice to the next level with the Life Insurance Audit from Ash Brokerage:

www.brainshark.com/brokerondemand/audit

About Brainshark, Inc.

Brainshark, Inc. is the leading provider of ondemand, rich-media solutions that enable companies to communicate business knowledge quickly and consistently. The Brainshark Communications Platform empowers the average business professional to create, manage, and share on-demand presentations that combine voice, text, graphics, and business documents. With its enterprise-class content management, security, and standards-based API's, Brainshark is the choice of global companies to communicate faster and more effectively with their employees, customers and partners. Companies are increasing revenue and reducing cost using Brainshark solutions for sales, marketing, training, and corporate communications. For more information, visit www.brainshark.com.

About Ash Brokerage

Ash Brokerage was founded in 1971 by Jim Ash whose vision was to become the premier outsourcing partner to insurance agents, financial advisors, registered representatives and career agents operating under two simple, yet effective practices: Service and Relationships.

This vision has become reality as Ash Brokerage has grown from its humble beginnings to a nationwide insurance agency with over 100 insurance professionals in multiple locations throughout the United States, with the national headquarters located in Fort Wayne, IN. With access to over 75 insurance carriers, we are committed to investigating, analyzing, and comparing products across the industry to ensure your client has the product that is right for them.

With over 20 years of experience in impaired risk underwriting, we have developed Underwriting assessment tools to gather accurate and necessary medical information about your client to assist in the underwriting process. We also maintain a Chief Underwriter, underwriting staff, and Chief Medical Offices on staff to quickly assess difficult cases that our producers present to us.