Asera to Present At eSolutions World; Mark Atherton, Vice President of Marketing, to Discuss Customization and Web Services.Business Editors/High Tech Writers BELMONT, Calif.--Aug. 21, 2001--Asera Inc., provider of the leading Asera eBusiness Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. (TM), announced today that Vice President of Marketing Mark Atherton will present at the eSolutions World Conference Aug. 22 at McCormick Place McCormick Place is an enormous exposition complex located in Chicago, Illinois. in Chicago. The conference, held in conjunction with HP World, offers attendees a three-day intensive program covering the latest innovations in supply chain management, customer relationship management, and enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. . Atherton's presentation, titled "Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. - Business Processes Driving Customized and Packaged Applications," will focus on how Web Services enable companies to tailor their software applications to capture best practices and create competitive advantage. Other presenters, who include top executives from Oracle, AT&T and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , will address a vast array of topics, such as: Leveraging ASPs: A Case Study; Effective eCRM Data Rationalization; Implementing ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. Effectively; and Global E-Procurement Standards. eSolutions World addresses the enterprise's rapidly expanding need to fully integrate supply chain processes, enterprise resources and customer relationships in order to maximize software investments. eSolutions World offers attendees insight into the latest trends, business practices and integration developments from a technology and business case view. When/Where: eSolutions World 2001 Wednesday, August 22, from 4:00 to 4:50PM McCormick Place, 2301 S. Lake Shore Drive Lake Shore Drive (colloquially referred to as LSD or simply Lake Shore) is a mostly freeway-standard expressway running parallel with and next to Lake Michigan through Chicago, Illinois, USA. , Chicago About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with the Asera eBusiness Operating System that includes a patent-pending software platform and applications development environment. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly, and remain insulated from the cost and complexity of technology change. The Asera eBusiness Operating System is a critical enabling technology for the emerging real-time enterprise. Based in Silicon Valley, Asera also has offices in the UK, Germany and India. Asera can be found on the Web at http://www.asera.com. Note to Editors: Asera and Asera eBusiness Operating System are trademarks of Asera Inc. All other products and names may be trademarks of their respective companies. |
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