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Asera to Join Board for Total Value of Opportunity 'TVO'.


Business Editors/High-Tech Writers

BELMONT, Calif.--(BUSINESS WIRE)--April 15, 2002

Asera, Inc. today announced it is sponsoring and advising Gartner Measurement's project team on the development of a Total Value of Opportunity (TVO TVO

tractor vaporizing oil.
) methodology, a more sophisticated level of the return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) approach pioneered by Gartner, Inc. (NYSE NYSE

See: New York Stock Exchange
: IT and ITB ITB Invitation To Bid
ITB In The Beginning
ITB Internationale Tourismusbörse (German)
ITB In The Business (aka in the business service industry)
ITB Intrathecal Baclofen Therapy
). Asera joins Cognos, Hyperion, Intel and Microsoft as technology sponsors on the board.

"I look forward to personally collaborating with Gartner Measurement on this study, as we have an invested interest in helping our customers measure business value," said David Murphy
For the football (soccer) player, see David Murphy (footballer). Not to be confused with David Murphy, the former head of the Soviet Russia Division
David Matthew Murphy
, president and chief executive officer of Asera, Inc. "As technology investments continue to be scrutinized in finer detail, it is increasingly imperative to have TVO tools. Gartner Measurement has assembled a premier team to work on this project."

"This TVO project is a major undertaking that demands the best and brightest minds from business and academia," said Michael Smith Michael or Mike Smith may refer to: Journalists
  • Michael Smith (sports reporter), American sports reporter for the The Boston Globe and ESPN
  • Mike Smith (television presenter), British television and radio presenter
, senior director for Gartner Measurement. "We are fortunate to have premier firms joining this team as we set out to redefine how businesses measure IT performance."

About Asera, Inc.

Asera provides Global 2000 and emerging, real-time enterprises with world-class commerce, supply chain and eMarketplace solutions. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly, and remain insulated from the cost and complexity of technology change. Based in Silicon Valley, Asera also has offices in the UK, Germany and India. Asera can be found on the Web at http://www.asera.com.

Asera is a trademark of Asera, Inc. All other products and names may be trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 15, 2002
Words:268
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