Asera to Integrate E.piphany CRM Capabilities Into the Asera eService.Business Editors/High-Tech Writers BELMONT Belmont (bĕl`mŏnt). 1 City (1990 pop. 24,127), San Mateo co., W Calif., a residential suburb midway between San Francisco and San Jose; laid out 1851, inc. 1926. There is light manufacturing, and the College of Notre Dame (est. , Calif.--(BUSINESS WIRE)--Nov. 1, 2000 eBusiness Solution Provider Joins E.piphany's Premier Partner Program to Deliver New Capabilities for Enterprise eBusiness Asera, Inc., the only provider of adaptive eBusiness solutions delivered as a managed service announced today an agreement for Asera to integrate E.piphany's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. capabilities into the Asera(TM) eService(TM) and to deliver a new category of capabilities for enterprise eBusiness. E.piphany joins an esteemed es·teem tr.v. es·teemed, es·teem·ing, es·teems 1. To regard with respect; prize. See Synonyms at appreciate. 2. To regard as; consider: esteemed it an honor to help them. roster of Asera Technology Solution Providers whose best-in-class Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the applications are seamlessly integrated into the Asera eService. As part of this agreement, Asera also becomes a premier member of E.piphany's channel program. The arrangement with E.piphany adds new categories of functionality to the Asera eService. The Asera solution will benefit from the E.piphany E.5(TM) system, which blends analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. and operational CRM to deliver tightly integrated and personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , sales, and service applications driven by real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. analytics. With the addition of these new categories of functionality the Asera eService will be the only solution on the market to offer a complete integrated content, community, commerce and eCRM solution delivered as a service. The operational component of the E.piphany E.5 system will deliver personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. service interactions uniquely integrated with commerce transactions for Asera's current and new clients. The analytics component of the E.piphany E.5 system will add business intelligence functionality to allow Asera eService clients to view and analyze customer activities across all eService applications in real time via the Web. "Through our relationship with E.piphany, we will be able to offer Asera eService clients CRM functionality, which will enable enterprises to better sell, service, and market to their clients based on customized needs and preferences. This functionality is a requirement for businesses today and will strengthen the complete Asera eService solution," said Gamiel Gran Gran: see Esztergom, Hungary. , vice president of business development for Asera. "E.piphany and Asera have a shared goal to help companies drive lifetime customer relationships and streamline business processes," said Bob Witty wit·ty adj. wit·ti·er, wit·ti·est 1. Possessing or demonstrating wit in speech or writing; very clever and humorous. 2. , Vice President of Channels at E.piphany. "Asera's comprehensive solution leverages E.5 as a key component of its platform to truly drive value for eBusinesses. We look forward to working with Asera as its eService(TM) solution offers customers premier customer commerce, content management, community features along with the best in CRM technology." The Asera eService is a revolutionary eBusiness solution designed for integration, speed, and change. Powered by a breakthrough open platform, the Asera eService seamlessly integrates enterprises existing systems with best-in-class commerce, content, and community applications to deliver a real-time eBusiness environment that works the way businesses work. Designed to be delivered as a managed service, the Asera eService allows customers to activate only the functionality they need and pay for only what they use. The result is a very quick time-to-market solution that eliminates the technology burden and helps companies deliver value almost immediately. About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with adaptive eBusiness solutions(TM) delivered as a managed service. Asera's offering, the Asera eService(TM), is powered by a breakthrough software platform -- architected for rapid integration, delivery and change. The powerful combination of Asera's platform, best in class suite of software applications and service delivery allows companies to activate only the eBusiness capability they need, pay for only what they use, and remain insulated in·su·late tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates 1. To cause to be in a detached or isolated position. See Synonyms at isolate. 2. from the cost and complexity of technology change. Asera, Inc. can be found on the World Wide Web at http://www.asera.com. Note to Editors: E.piphany, E.5 and the E.piphany logo are trademarks of E.piphany, Inc. Asera and the Asera eService are trademarks of Asera, Inc. All other products, services and company names are trademarks or service marks of their respective owners. |
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