Asera eService Selected by Edwards Lifesciences for Its Web Content and Community Service Offerings; New Cardiovascular Company's Internet Community Activated in 90 Days.Business Editors/High-Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--July 10, 2000 Asera, Inc., a leading provider of Internet solutions for the business-to-business demand chain, announced today that Edwards Lifesciences Edwards Lifesciences (NYSE: EW) is a global leader in products and technologies to treat advanced cardiovascular disease, the global leader in acute hemodynamic monitoring and the number-one heart valve company in the world. Corporation (NYSE NYSE See: New York Stock Exchange :EW) is using the Asera(TM) eService(TM) to deliver Web-based content and community services to its core constituencies of medical professionals, patients and families. After evaluating a variety of Web-based technologies, Edwards Lifesciences chose the Asera eService to deliver an e-business solution that would allow the company to cost-effectively meet its current and future Web requirements. Asera's solution offered an open, integrated architecture that was both fast to implement -- approximately 90 days from the project's inception -- and allowed for the easy updating of content. "This activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. of the Asera eService is a strong validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. of our commitment to rapid implementation and our ability to quickly and reliably deliver solutions that directly meet our customer's business needs," said Warren Weiss, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Asera. "As we add expanded functionality to our product, we look forward to continuing a relationship with Edwards Lifesciences that helps the company continue to innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. , grow and lead." Asera's community services provide a branded and secure online environment where parties can interact, communicate and exchange information. These services include automatic, filtered news feeds that keep users on top of the latest information in their industry and search services that deliver targeted industry research. With community promotion and management features, corporations can use real-time market feedback to drive maximum value from their business community. Asera's content services help companies create a highly efficient hub for the transfer of information and intelligence among all constituents of the extended enterprise. By increasing the speed and ease with which value-added information can be developed, disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area. dis·sem·i·nat·ed adj. Spread over a large area of a body, a tissue, or an organ. and accessed, Asera's content services extend an enterprises' ability to provide relevant and up-to-date information to users, ensuring that they are enabled with the right content (i.e., collateral, sales tools) at the right time. Content services also provide enterprises with the ability to monitor and measure the overall effectiveness (i.e., quality, relevance, usage) of information provided to users. Asera's content services provide the following main features: content creation, publishing, delivery, and tracking and reporting. Asera's leading-edge dynamic trade capabilities, such as advanced catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and product selection, allow buyers to quickly build orders, accurately choosing the products and options they need. Auction and exchange services support market-driven transactions, with order management features seamlessly connecting to back-end systems to streamline order entry, provide order status, and speed product delivery. Community, marketing and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services can be added to help generate demand and build customer loyalty. About Asera, Inc. Asera provides high-value Internet solutions for the business-to-business demand chain -- the process of marketing, selling and supporting products through distribution channels. Delivered as a managed service on a pay-as-you-use basis, Asera's unique offering, the Asera eService, is a high-impact e-business solution that improves channel effectiveness, sales volume and customer loyalty. Whether companies go to market via direct and indirect channels or are building a Web-based marketplace, the Asera eService can be rapidly configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. to support each unique, differentiated channel strategy. Based on an open, modular architecture, the Asera eService delivers personalized functionality on demand, and can quickly incorporate best-in-class industry innovations to adapt to business change in Internet time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. . With the Asera eService, companies can activate their channels faster, deliver unique value immediately and adapt their e-business ahead of the competition. Asera, Inc. can be found on the World Wide Web at http://www.asera.com. Note to Editors: The Asera eService is a trademark of Asera, Inc. Other products or services mentioned herein may be trademarks or service marks of their respective companies. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion