Asera and On-link Forge Partnership to Deliver Innovative E-commerce Selling Solutions.REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Sept. 15, 1999-- Asera Selects On-Link's Powerful Needs Analysis and Guided Selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a Capabilities for its Hosted E-Business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. Order Management Service On-Link Technologies, Inc., a leading provider of business-to-business Web sales solutions, today announced a partnership with Asera, Inc., an innovative demand chain management service provider, to integrate its comprehensive e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. selling application, Rainmaker Rainmaker An employee of a brokerage firm who brings a large amount of wealthy individuals or corporations to the brokerage firm's client base. Notes: Rainmakers are usually compensated very well for their efforts (or connections). Sales.(TM) The Asera(TM) e-Service(TM) is a hosted e-business solution that enables companies to automate To turn a set of manual steps into an operation that goes by itself. See automation. and accelerate the process of marketing, selling and servicing products through all of their distribution channels. The Asera e-Service is fast to implement -- activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. within 30-60 days -- and fast to change, so that customers can get the newest best-of-breed applications. Asera's selection of On-Link's Rainmaker Sales application provides users a new approach to automating their buying decision process. Rainmaker Sales features a high-performance needs analysis and guided selling system designed for complex products or selling processes. Completely browser-based, with a unique data-driven architecture, On-Link's Rainmaker Sales provides Asera with an easy-to-maintain and scalable component for its demand chain management solution. Asera selected Rainmaker Sales for its unique architecture and seamless ability to guide users from an initial needs analysis to a completed decision. When channel members click into Asera's Order Management service, Rainmaker Sales acts as a virtual salesperson by presenting users with immediate responses to their selections and "unconstrained guidance" -- so that users can see all the available options as well as receive selling recommendations based on their needs analysis. Once they identify the product they want, Rainmaker Sales enables them to configure See configuration. (software) configure - A program by Richard Stallman to discover properties of the current platform and to set up make to compile and install gcc. Cygnus configure was a similar system developed by K. the product to specification. Asera offers a complete, integrated suite of best-in-class e-business solutions on a pay-as-you-use basis. With Asera, companies will be able to judge the effectiveness of their channel on the basis of speed and reduce cost of ownership and risk while improving their channel effectiveness and loyalty, sales volume and customer relationships. With On-Link's Rainmaker Sales, Asera can deliver a live Web sales application to its customers within 30 - 60 days -- no matter how complex the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . "On-Link offers our users the opportunity to maximize their sales potential through all of their distribution channels and harness their customers as part of the value chain," said Rod Walters, Asera's executive vice president of sales and business development. "On-Link's complete automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. buying-decision process will make it easier for companies to do business with their channels and customers." "Asera has changed the way companies deploy solutions and we are pleased to be delivering our Rainmaker Sales application as part of its demand chain e-Service to reach new customers," said Larry Warnock, VP of marketing for On-Link Technologies, Inc. "The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the now is the driving force in the world of software business models and market momentum is building rapidly for both companies. It is clear the Asera and On-Link partnership will address these forces by providing the e-commerce market with powerful solutions that can be deployed quickly." On-Link Technologies, Inc. On-Link Technologies, Inc. is setting the standard for a new breed of business-to-business e-commerce solutions that give businesses the full functionality needed to realize the sales potential of the Web across all sales and distribution channels. Uniquely Web-architected for fast deployment, optimum scalability, and ease of maintenance, On-Link's Rainmaker Commerce Suite is built to sustain even the most complex e-commerce initiatives. On-Link is a privately held, venture-capital-backed company with global customers including Amdahl Corporation (company) Amdahl Corporation - A US computer manufacturer. Amdahl is a major supplier of large mainframes, UNIX and Open Systems software and servers, data storage subsystems, data communications products, applications development software, and a variety of educational and and Snap-on Inc. For more information visit http://www.on-link.com. Asera, Inc. Asera is a Kleiner Perkins company founded to provide innovative e-business solutions enabling companies to improve channel effectiveness, sales volume and loyalty. Asera addresses the need for fast deployment of a complete business-to-business service offered on a pay-as-you-use basis. The Asera e-Service is powered by a modular architecture that delivers high-impact functionality on demand and quickly incorporates best-in-class Web technology, adapting to business change in Internet time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. . With the Asera e-Service, companies can activate their channels faster, deliver value immediately and adapt their business ahead of the competition. Asera, Inc. can be found on the World Wide Web at http://www.asera.com. Asera and the Asera e-Service are trademarks of Asera, Inc. All other products and names may be trademarks of their respective companies. |
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