Asera Selected to Present At Ground Zero 5; President of Asera Technologies, Rohit DeSouza, to Address Global B2B Audience on Integration Technology Solutions.Business Editors/High-Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--May 21, 2001 Asera, Inc., provider of the leading eBusiness Operating System operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , announced today that President of Asera Technologies, Rohit DeSouza will present at Ground Zero 5, which will take place from May 22 to May 24 in Boston. The annual event brings global B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business leaders together for provocative, controversial and in-depth discussions on how the corporate world is developing and expanding its B2B strategy to leverage the digital revolution. DeSouza was chosen to speak based on Asera's revolutionary approach to creating the Real-time Enterprise, by fusing In electrophotography, making the toner adhere permanently to the paper. Heat fusing melts the toner, which is pressed into the paper. Cold fusing presses the toner into the paper without applying any heat. Flash fusing melts the toner with light, and no heat or pressure is used. best-in-class applications into a seamless environment that enables real-time communication with customers, partners, suppliers and employees -- across the extended enterprise. The three-day conference examines a number of important issues facing the B2B community including refinement of supply chain relationships, revamping distribution channels, best practices for eProcurment and rapid integration across the extended enterprise. DeSouza will be participating in a panel entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , "Integration Technology Solutions" with Nigel Heath heath, tract of open land heath, tract of open land characterized by a few scattered trees, abundant moss cover, and numerous low shrubs, principally of the heath family (see heath, in botany). , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Cacheon, and Tom Hennings, president and CEO of OrderFusion. Rich Karpinski, editor-at-large with Internet Week and Darren Bien, a research analyst with Jupiter Media Metrix will moderate the panel.
When/Where: Ground Zero 5
Tuesday, May 22, from 2:45 p.m. - 4 p.m.
Grand Ballroom, Sheraton Boston Hotel
About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with an eBusiness Operating System that includes a patent-pending software platform and applications development environment. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly and remain insulated in·su·late tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates 1. To cause to be in a detached or isolated position. See Synonyms at isolate. 2. from the cost and complexity of technology change. Asera's(TM) eBusiness Operating System(TM) is a critical enabling technology for the emerging Real-time Enterprise. Based in Silicon Valley, Asera also has offices in the U.K. and Germany. Asera can be found on the Web at http://www.asera.com. Note to Editors: Asera and Asera eBusiness Operating System are trademarks of Asera Inc. All other products and names may be trademarks of their respective companies. |
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