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Asera Selected to Present At 2001 Enterprise Outlook Conference.


Business Editors/High-Tech Writers

BELMONT, Calif.--(BUSINESS WIRE)--June, 26 2001

Asera President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  David Murphy
For the football (soccer) player, see David Murphy (footballer). Not to be confused with David Murphy, the former head of the Soviet Russia Division
David Matthew Murphy
 to Address Leading

Technology Companies on the Real-time Enterprise and the

Future of Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  

Asera, Inc., provider of the leading eBusiness Operating System operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
, announced today that President and Chief Executive Officer (CEO) David Murphy will deliver two Company presentations and present on a Web Services panel at the 2001 Enterprise Outlook Conference on June 27 in Burlingame, California Burlingame is a city in San Mateo County, California, which is the second wealthiest county in the state, as well as the fourteenth richest in the country. It is located on the San Francisco Peninsula and has a significant shoreline on San Francisco Bay. . The annual event brings together nearly 100 public and private technology companies to discuss trends and issues affecting the enterprise software and services sector. Murphy was chosen to speak based on Asera's visionary approach for helping its customers create a real-time enterprise using the Asera eBusiness Operating System.

Murphy will deliver two management presentations on Wednesday, June 27, at 9:40 a.m. and 10:55 a.m. in the Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives.  conference room at the San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  Airport Marriott in Burlingame, California. The presentations will focus on Asera's eBusiness Operating System, discuss how the composite application In computing, the term composite application expresses a perspective of software engineering that defines an application built by combining multiple services. People often compare composite applications to mashups.  model is redefining application deployment, and explore how Asera is delivering real value to companies like BP and Steel24-7.

In a panel presentation at 3:10 p.m., Murphy will join Craig Donato, president and CEO of Grand Central; Dan'l Lewin, vice president of .Net business development for Microsoft; and Michael Skok, chairman of AlphaBlox, to present, "At Your Service: Are companies willing to pay for applications built from Web Services?" The panel will discuss the future of Web Services and will consider how emerging technologies will impact application integration. Moderated by Rochelle Garner of ComputerLetter, the panel will also take place at the San Francisco Airport Marriott.

About Asera, Inc.

Asera provides Global 2000 and emerging-growth companies with an eBusiness Operating System that includes a patent-pending software platform and applications development environment. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly, and remain insulated from the cost and complexity of technology change. Asera's(TM) eBusiness Operating System(TM) is a critical enabling technology for the emerging real-time enterprise. Based in Silicon Valley, Asera also has offices in the UK and Germany. Asera can be found on the Web at http://www.asera.com.

Note to Editors: Asera and Asera eBusiness Operating System are trademarks of Asera Inc. All other products and names may be trademarks of their respective companies.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 26, 2001
Words:397
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