Asera Selected by Stinnes Interfer; eBusiness Solutions Provider To Automate Sales Channel for Largest Independent Steel & Raw Materials Distributor in Germany.Business Editors & High Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--Nov. 13, 2000 Asera, Inc., the leading provider of adaptive eBusiness solutions(TM), announced today that Stinnes Interfer AG, the largest independent steel and raw materials distributor in Germany and a division of Stinnes Logistics AG, selected Asera(TM) to automate To turn a set of manual steps into an operation that goes by itself. See automation. and expand sales and channel activities over the Web. Stinnes Interfer will go live with Asera this month with an initial activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. supporting Web-enabling existing business processes and offering personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. steel services to their customers. Future activations will support Stinnes Interfer's plans to develop a steel and raw materials portal. Asera activated the solution in 90 days, enabling the company to achieve first-to-market advantage and easy integration with existing legacy systems, as well as the ability to adapt and evolve as business needs mandate. In addition to selling directly to customers, Stinnes Interfer has a broad channel sales distribution model which will be automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. and expanded using the Asera platform. The initial Asera activation includes advanced catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and configuration, quotation management and advanced bid/quote, all of which contribute to offering flexible and personalized sales functionality to Stinnes Interfer's broad range of customers. As part of a larger eBusiness strategy, Asera will assist Stinnes Interfer in the development of a steel and raw materials portal for dealing in raw and processed steel and raw material products. Customers will not only be able to purchase products, they will also benefit from a wide range of information and communications. The range of products supplied by each of the Stinnes Interfer locations will be displayed for the broad Stinnes Interfer customer base, and customers will be able to buy warehousing and processing services as a package, making the purchasing process Purchasing Purchasing is the formal process of buying goods and services. The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout The process usually starts with a 'Demand' or requirements much simpler to manage. "This latest customer win complements the growing roster of Global 2000 companies that have chosen Asera to assist in the development and execution of their eBusiness strategies," said Warren Weiss, president and chief executive officer of Asera. "Asera is changing the way software is being delivered and deployed. We look forward to providing Stinnes Interfer with the means to further advance efficiencies in its business processes and streamline operations." "We selected Asera for their rapid time to market, scalability and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , for their extraordinary technology vision," Ludolf Von Eckardstein, board member of Stinnes Interfer AG. "Working with one of the leading eBusiness solution providers will afford us the opportunity to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. a vast array of technological improvements to increase customer loyalty and achieve rapid return on investment." In August, Asera completed a third round of Series C funding totaling $115 million from leading companies and venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , including Cisco, Intel, Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , Bowman Capital and Kleiner Perkins, along with Germany-based enterprises SAP and Siemens. The Asera solution is designed for integration, speed and change. Powered by a breakthrough open platform, Asera seamlessly integrates existing legacy systems with best-in-class commerce, content and community applications to deliver a real-time eBusiness environment that works the way businesses work. Designed to be delivered as a managed service, Asera allows customers to activate only the functionality they need and pay for only what they use. The result is a very quick time-to-market solution that eliminates the technology burden and helps companies deliver value almost immediately. About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with adaptive eBusiness solutions(TM). Asera is powered by an adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil software platform architected for rapid integration, personalized
delivery and change. The powerful combination of Asera's platform,
best-in-class suite of software applications and service delivery allows
companies to customize and activate their eBusiness processes, pay for
only what they use, and remain insulated in·su·late tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates 1. To cause to be in a detached or isolated position. See Synonyms at isolate. 2. from the cost and complexity of technology change. Based in Silicon Valley, Asera also has offices in the UK and Germany. Asera can be found on the Web at http://www.asera.com. Note to Editors: Asera and adaptive eBusiness solutions are trademarks of Asera, Inc. All other products and names may be trademarks of their respective companies. |
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