Asera Selected by BP's Chemical Division for Corporate eBusiness Initiative; eBusiness Solution Provider Powers BP's ChemicalsChoice Customer Site.Business Editors/High Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--Nov. 13, 2000 Asera, Inc., the leading provider of adaptive eBusiness solutions(TM), announced today that BP's chemicals division, part of one of the largest energy companies in the world, has completed six successful activations of Asera(TM) solutions in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe, and has signed a 24-month service agreement with Asera. The Asera powered site, ChemicalsChoice, integrates 16 business units and provides a seamless customer portal to BP. ChemicalsChoice is among the eBusiness solutions BP is implementing as part of the company's digital business initiative. The Asera solution was activated activated a state of being more than usually active. In biological systems this is usually brought about by chemical or electrical means. Commonly said of pharmaceutical and chemical products. in 90 days allowing BP to capture time-to-market competitive advantage through rapid implementation. The ChemicalsChoice interface is an entirely flexible solution that can be personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and tailored to suit the needs of the customer. In the initial activation activation /ac·ti·va·tion/ (ak?ti-va´shun) 1. the act or process of rendering active. 2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme. 3. , Asera is providing BP chemicals' customers with a Web-based system to place orders, verify order status and obtain detailed product information, from anywhere and at anytime. ChemicalsChoice not only benefits customers but will also allow BP to more effectively utilize the sales force in providing value-added customer service. "BP is one of the world's largest companies. We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be enabling their chemicals division to improve efficiencies in business processes and achieve rapid return on investment," said Warren Weiss, president and chief executive officer of Asera. "BP's customer activation demonstrates how the Asera adaptive solutions are revolutionizing the way enterprise companies are doing business via the Web." "As part of our digital business initiative we are working with leading eBusiness companies to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the latest technologies and solutions to enable us to increase efficiency and customer service. After evaluating a variety of eBusiness providers, we chose Asera's eBusiness solution because we felt confident that Asera could deliver the functionality and flexibility that we required," said Robin McGill, business unit leader, BP Polyethylene polyethylene (pŏl'ēĕth`əlēn), widely used plastic. It is a polymer of ethylene, CH2=CH2, having the formula (-CH2-CH2-)n . "Asera has been a key partner in the ChemicalsChoice project, our private marketplace for chemicals customers," said Michael Petillo, project general manager, ChemicalsChoice. "A critical objective was to make it easier for our customers to do business with us by delivering a personalized experience and relevant content, to streamlining their purchasing activities.". Asera's platform provides the flexibility to meet these objectives while allowing us to expand and tailor our customer offerings." "BP is the first supplier to come up with a program like ChemicalsChoice," said one BP customer utilizing the new site. "For us, it's our first contact with eCommerce and we can clearly see that it will become a very important and time-saving service for us." About BP BP is one of the world's largest petroleum and petrochemical petrochemical, any one of a large group of chemicals derived from a component of petroleum or natural gas. The cracking processes for manufacturing gasoline produce vast quantities of gaseous hydrocarbons. groups. Turnover in 1999 was in excess of $101 billion. The company's main activities are exploration and production of crude oil and natural gas; refining refining, any of various processes for separating impurities from crude or semifinished materials. It includes the finer processes of metallurgy, the fractional distillation of petroleum into its commercial products, and the purifying of cane, beet, and maple sugar , marketing, supply and transportation; and manufacturing and marketing of petrochemicals. In addition, the company has a growing activity in gas and power and in solar power generation. About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with adaptive eBusiness solutions(TM). Asera is powered by an adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil software platform architected for rapid integration, personalized
delivery and change. The powerful combination of Asera's platform,
best-in-class suite of software applications and service delivery allows
companies to customize and activate their eBusiness processes, pay for
only what they use, and remain insulated in·su·late tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates 1. To cause to be in a detached or isolated position. See Synonyms at isolate. 2. from the cost and complexity of technology change. Based in Silicon Valley, Asera also has offices in the UK and Germany. Asera can be found on the Web at http://www.asera.com. Note to Editors: Asera and adaptive eBusiness solutions are trademarks of Asera, Inc. All other products and names may be trademarks of their respective companies. |
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